Geotab Invests in Early-Career Talent Amidst a Challenging Job Market

Geotab Embraces Early-Career Talent Amid AI Transformations

In the face of a shifting job market influenced by artificial intelligence (AI), Geotab, a leading company in connected operations and video telematics, has taken significant steps to nurture early-career talent. So far this year, the company has onboarded 300 interns through its 2026 program. With a notable track record of placing over 1,000 interns in the past five years, Geotab continues to demonstrate its commitment to the next generation of professionals.

The current employment landscape for recent graduates is challenging, with an unemployment rate in this demographic rising sharply. A staggering 43% of new graduates are underemployed, the highest figure recorded since the onset of the pandemic. Research from Stanford University’s Digital Economy Lab revealed a 16% drop in early-career employment within sectors most susceptible to AI-driven automation. As companies increasingly rely on AI technologies to streamline tasks, junior positions are becoming more scarce. This trend is troubling not only for graduates but also for employers who are keen to find passionate and skilled individuals to help drive their organizations forward.

Neil Cawse, Geotab’s founder and CEO, acknowledges the impact of AI on entry-level job markets. He emphasizes, "AI is reshaping the job landscape, automating specific tasks, making it difficult for many to secure initial work experience. It’s vital to foster campus hiring; a company cannot thrive without investing in the talent of tomorrow. The fresh perspectives that new graduates provide are invaluable."

The 2026 intern cohort encompasses roles across various departments including data, engineering, and business support operations. From the outset, interns are introduced to Geotab’s internal AI assistant, known as GIA, which is utilized by all employees. This initiative ensures that interns not only familiarize themselves with advanced AI tools but also gain essential skills needed to excel in a technology-driven workplace. Rather than witnessing their roles diminished by AI, interns at Geotab are positioned in environments where they actively shape and enhance these tools from day one.

The concern regarding AI potentially removing entry-level jobs is founded, as noted by Klaus Boeckers, Chief People Officer at Geotab. Yet, Boeckers argues that the solution lies not in sidelining novice talent but in equipping them with the necessary skills to collaborate effectively with AI technologies. "At Geotab, interns engage in work that demands critical thinking, creativity, and unique insights that no AI can replicate," he states.

Currently, Geotab’s internship programs are in full swing across its North American offices, with plans to open applications for future terms later this year. Anyone interested in exploring student opportunities and available career paths at Geotab can visit Geotab Careers.

In conclusion, while the future seems daunting for many graduates entering the job market, Geotab's proactive approach in fostering young talent serves as an inspiring model. Their commitment to ensuring that new professionals can navigate the complexities of a technologically advanced workforce showcases not only corporate responsibility but also an investment in the collective future of the industry.