LG Introduces Revolutionary ThinQ AI for Next-Gen Smart Homes in Europe

As the world shifts towards a more interconnected lifestyle, LG Electronics stands at the forefront of this transformation with the launch of its innovative LG ThinQ AI. This exciting new platform was unveiled at IFA 2025 and marks a significant leap in the smart home appliance sector, perfectly catering to the needs of European consumers.

A New Era for Smart Homes

LG ThinQ AI revolutionizes the way we interact with home appliances. By integrating the ThinQ UP and ThinQ Care services, the platform offers a seamless, adaptive user experience. This allows appliances to undergo continuous upgrades, thus ensuring they remain relevant in today’s fast-paced world. ThinQ AI takes advantage of AI technology and usage data analysis to enhance product performance and improve overall user satisfaction.

The rollout of ThinQ AI is scheduled to commence in key European markets starting September, which promises to usher in an era of smarter living for homeowners.

Intelligent Features for Everyday Life

One of the most notable features of ThinQ AI is its energy efficiency and ease of use. For instance, the Energy Saving Mode in washing machines helps reduce overall household energy consumption, while refrigerators can benefit from the AI Saving Mode that intelligently adapts power usage based on habits. This focus on sustainability aligns perfectly with the changing attitudes of eco-conscious consumers in Europe.

ThinQ offers distinct functional enhancements that make daily routines simpler and more efficient. For example, the Fresh Keeper feature prevents wrinkling of clothes left in the washing drum, while a tub clean reminder maintains appliance hygiene. In refrigerators, the Night View technology helps reduce display brightness at night, and the Smart Fill system ensures perfect dispensing of water.

Continuous Improvement Driven by Customer Feedback

LG understands that the key to bettering its smart home appliances lies in direct consumer feedback. The Share Your Ideas function in the ThinQ app enables users to suggest new features tailored to their needs. This ongoing customer collaboration not only reflects LG’s commitment to innovation, but also serves to continuously enhance the ThinQ UP experience.

With a firm belief in evolving technology, LG is set to gradually expand ThinQ UP service availability throughout various regions by the end of the year.

Interactive Innovations at IFA 2025

The excitement around LG ThinQ AI doesn't just lie in its features, but in the experience itself. At IFA 2025, LG invites visitors to explore a rich array of enhanced appliances that truly embody the future of smart living. From interactive demos to real-life applications in the Zero Labor Home zone, LG illustrates how ThinQ AI can personalize the home environment like never before.

Notably, the LG President of Home Appliance Solution Company, Lyu Jae-cheol, emphasizes that the ThinQ AI platform is designed to evolve with the unique lifestyles of its users, ensuring they can enjoy differentiated convenience and efficiency through intelligent technology.

As LG prepares to showcase its latest home solutions at IFA 2025 in Berlin, the future of smart home innovations looks brighter than ever. This launch reaffirms LG Electronics’ commitment to enhancing consumer quality of life while promoting sustainable practices in the home appliance industry. Don't miss the chance to witness LG's extraordinary efforts in transforming our everyday lives through technology at Hall 18, Messe Berlin, from September 5-9.

To learn more about LG and its innovations, visit LG Newsroom.