Kendall-Jackson Launches Its First Sparkling Wine to Meet Growing Demand

Kendall-Jackson Ventures into the Sparkling Wine Market

Kendall-Jackson, celebrated for being the top Chardonnay producer in America, has taken a bold step by launching its inaugural sparkling wine, the Vintner's Reserve Brut Cuvée. This new addition is intended to capture the growing interest of consumers in high-quality sparkling wines. Priced at approximately $20, this wine is crafted using the Charmat Method, combining 100% California-sourced French Colombard, Chardonnay, and Pinot Noir, and has an alcohol volume of 11%.

The release is a significant milestone for the brand, aligning with the increasing popularity of sparkling wines in the U.S., which has grown to represent over 12% of the total wine market since 2017. The segment is evolving rapidly, and it is particularly favored by younger generations, including Millennials and Gen Z, who are drawn to the light body and refreshing profile, as well as healthier options that often feature lower alcohol and sugar content.

Kris Kato, the Head Winemaker at Kendall-Jackson, expressed excitement about this venture: "For decades, we've built our reputation on quality-driven, expressive and balanced wines. With Vintner's Reserve Brut Cuvée, we're extending our dedication to quality into the vibrant sparkling wine category."

Throughout this past five years, sparkling wine has welcomed nearly 10 million new consumers, indicating a shift in drinking habits where year-round consumption is becoming as common as holiday celebrations, which still account for about 20% of annual sparkling wine sales. The value for consumers currently lies within the $15–$25 price range, where they anticipate receiving both quality and affordability.

Kendall-Jackson is uniquely positioned to assure quality and consistency in this expanding market segment. The Vintner's Reserve Brut Cuvée is designed to cater to modern palates and reflects the brand’s hallmark of balance and elegance. Its lively, fruit-forward character matches the evolving tastes of contemporary wine drinkers, making it an ideal companion for various occasions.

Currently, the Vintner's Reserve Brut Cuvée can be purchased at stores and online throughout the country. Wine enthusiasts and casual drinkers alike are encouraged to explore this new offering, which signifies a new chapter for Kendall-Jackson in the sparkling wine arena.

About Kendall-Jackson

Kendall-Jackson is a family-owned winery that has made a name for itself in the super-premium wine market since planting its first vines in 1974. Known for its commitment to quality and sustainable practices, Kendall-Jackson continues to set the standard for excellence in the wine industry. The winery's estate, located in Sonoma County, serves as a culinary destination, incorporating a vineyard that is fully certified under the Certified California Sustainable Winegrowing program. Visitors are welcomed to enjoy their acclaimed wines amidst a flourishing botanical garden, creating a remarkable backdrop to the wine experience.

For further details, visit Kendall-Jackson's website.