#United States #San Antonio #Whataburger #Monterey Melt #Chicken Fajita Taco

Whataburger's 75th Anniversary Celebration

As we step into 2025, Whataburger invites all its fans to attend a nostalgic celebration of its remarkable 75-year journey. This year marks not just the passage of time, but a wonderful opportunity to reminisce, savor classic flavors, and revel in the brand's vibrant legacy. Since its inception in 1950 by Harmon Dobson in Corpus Christi, Texas, Whataburger has become synonymous with delectable burgers and a sense of community among its loyal customers.

Returning Favorites and New Flavors

Kicking off the celebrations on January 7, Whataburger will bring back two fan-favorite items from its menu: the Monterey Melt and the Chicken Fajita Taco. Fans of the Monterey Melt can expect two juicy beef patties generously topped with a decadent duo of Monterey Jack and American cheeses, grilled onions, peppers, and the signature Jalapeño Ranch sauce. Last seen in 2022, this burger is making a highly anticipated return to reclaim its rightful spot as a customer favorite.

In addition, the Chicken Fajita Taco is reentering the lineup. It features a flavorful grilled chicken breast encapsulated in a soft flour tortilla alongside seared onions, poblano, and red peppers, making it a celebrated addition to the menu for those craving a taste of nostalgia combined with culinary joy.

And for those looking to sip on something new, Whataburger has introduced Mexican Hot Chocolate drinks—available as both Coffee and Shake—combining rich chocolate flavor with a hint of cinnamon for a delightful treat.

A Journey Through Fan Stories

To honor its dedicated fanbase, Whataburger also launched the “75 Stories for 75 Years” initiative. This unique digital space celebrates testimonials and anecdotes from loyal fans showcasingHow their love for Whataburger has evolved over the decades. It serves as a heartwarming reminder of the beloved experiences shared over those divine orange-and-white burgers.

Exclusive Merchandise and Surprising Collaborations

As a nod to its founding year, Whataburger will unveil monthly promotions through its online store. Priced at $19.50, these limited-time offers will showcase exclusive memorabilia that die-hard fans can cherish and proudly display their Whataburger spirit.

Further enriching the celebration, Whataburger plans to collaborate with Wrangler® for an exclusive collection of apparel. This collection will feature various items such as denim jackets, graphic tees, and caps, blending the authentic vibes of both brands for fans wanting to represent their love for Whataburger stylishly.

Celebrating Love and Community

Valentine's Day will feature a special promotion celebrating fan love with the “Whatawedding” contest, giving one lucky couple the opportunity to celebrate their love at a wedding in a Whataburger restaurant located on the iconic Las Vegas Strip.

A New Era of Leadership

On January 1, 2025, Debbie Stroud stepped into her role as President and CEO of Whataburger, leading the brand into this exciting new chapter. With her experience since joining as COO in 2023, Debbie aims to continue strengthening the bond between Whataburger and its fans, ensuring that the future is as bright as its past.

In her words, “We love keeping things fresh at Whataburger, but sometimes the best way to celebrate is by serving up the classics. Our 75th Anniversary is about honoring three-quarters of a century of flavor and celebrating our amazing Fans.”

Join the Celebration

Fans are encouraged to follow Whataburger's digital platforms and app for more announcements, exclusive promotions, and opportunities to celebrate throughout this milestone year. Whether you're a long-time fan or new to the Whataburger family, 2025 promises to be filled with excitement, exclusivity, and plenty of delicious memories from a brand dedicated to serving up goodness 24/7.

About Whataburger

Headquartered in San Antonio, Texas, Whataburger continues to make its mark with over 1,070 locations stretching across 16 states. With a commitment to serving freshly made food and fostering meaningful community connections, Whataburger remains one of the top quick-service restaurants and has garnered numerous accolades, including recognition as one of the Best Brands to Work For in 2023. Get on board with Whataburger and don't miss out on the deliciousness and the legacies waiting just for you.