#Japan #Tokyo #HIT #Harajuku #CHANGE ViSiON

Innovative Advertising Partnership

In an exciting development for outdoor advertising, Hit Co., Ltd. and CHANGE ViSiON Co., Ltd. announced a strategic partnership that aims to enhance advertising opportunities across the bustling Harajuku area. The agreement was reached to manage and operate advertising media for CHANGE ViSiON's prominent outdoor LED display, known as 'CHANGE ViSiON Harajuku'.

The Power of Collaboration

This collaboration unites the strengths of both companies, with Hit bringing a wealth of experience in outdoor advertising, thus establishing a powerful synergy in the media space. By leveraging Hit's established position and innovative advertising techniques alongside CHANGE ViSiON's state-of-the-art technology, this partnership is set to revolutionize outdoor advertising in key hotspots like Shibuya, Harajuku, and Omotesando. The result aims to be an impactful and seamless experience for businesses looking to make a mark in the vibrant urban landscape.

The partnership will officially begin its operations on June 1, 2025, where Hit will be responsible for managing and selling ad space on the sizeable LED display located at the intersection of Takeshita Street and Meiji Street in Harajuku. This exceptional LED vision boasts a sizable 82.98 square meters, offering an expansive platform for advertisers.

Engaging the Audience

CHANGE ViSiON Harajuku is designed to be more than just a digital billboard; it aims to be a media channel connecting the community with innovative and interactive advertising experiences. From engaging 3D visuals to collaborations with popular characters, the display promises to deliver delight and surprise to its viewers, forming a greater emotional connection with the brand messages it showcases.

Moreover, this partnership will also involve integrating Hit’s creative production team with CHANGE ViSiON's capabilities in CGI and interactive expressions. Enhancing the appeal of advertising content is a primary objective, with the goal of fostering a dynamic advertising presence that boosts regional engagement and vibrancy.

Competitive Advertising Plans

As part of this collaboration, Hit has committed to revising the sales structure for the CHANGE ViSiON Harajuku display. The current plan will shift from a traditional broadcasting method of 15 seconds every minute to a more robust structure of 30 seconds every 15 minutes, significantly increasing ad exposure opportunities. This adjustment aims to provide advertisers with a more competitive share of voice (SOV) in their campaigns, catering particularly to businesses looking for high visibility.

Hit is also introducing special pricing plans for clients who opt for simultaneous bookings of advertising space on both CHANGE ViSiON Harajuku and Hit's own DOOH display at Omotesando Station, known as 'OMOSAN Synchro'. This bundled approach will aid in streamlining advertising campaigns, creating a cohesive strategy for brands targeting the vibrant markets of Harajuku and surrounding areas.

A Look at CHANGE ViSiON Harajuku

• - Location: Harajuku
• - Specification: SMD LED display with a 5mm pitch
• - Dimensions: 5.76m high x 14.406m wide (totaling 82.98㎡)
• - Operating Hours: 10 AM to 9 PM (11 hours)
• - Audio Capability: Yes

Understanding the Companies

CHANGE ViSiON

Founded in December 2021, CHANGE ViSiON specializes in various aspects of advertising and media development, including the procurement and installation of LED screens, as well as video production and advertising management. Their innovative approach also features the first content platform in Japan known as 'LOCI'.

Key Details:

• - CEO: Kishimasa Mitsuo
• - Location: 1-12-5 Higashi Azabu, Minato City, Tokyo
• - Website: CHANGE ViSiON

Hit

With roots dating back to 1991, Hit focuses exclusively on outdoor advertising and has made significant contributions to the industry through continuous innovation. The company aims to reshape the world using the power of advertising media.

Key Details:

• - CEO: Hidetaka Fukai
• - Location: 10th floor, Ginza 6-17-1, Chuo City, Tokyo
• - Website: Hit

Through this innovative partnership, Hit and CHANGE ViSiON are set to redefine outdoor advertising, merging creativity and technology to engage audiences in new and exciting ways.