#Japan #Tokyo #Meiji #FRUITS ZIPPER #Asia Tour

FRUITS ZIPPER's Sweet Adventure in Asia

FRUITS ZIPPER, a seven-member idol group serving as the "Meiji Confectionery Ambassador," has completed its first-ever Asia tour, dubbed FRUITS ZIPPER 1st ASIA TOUR 2025: We are FRUITS ZIPPER. This tour took them to three vibrant cities: Taipei, Shanghai, and Seoul, between October and November 2025. The tour celebrates their mission to make every day delightful through Meiji's range of sweets.

The synergy between FRUITS ZIPPER's goal of reaching out to the world and Meiji's aspiration to brighten days with delicious treats led to an exciting promotional campaign. During this tour, the group engaged with local fans and spread the joy of Meiji confections through live performances and product sampling events.

The concert venues buzzed with excitement as FMG aired commercials and product samples were distributed to attendees. In addition, specially crafted autograph panels by the FRUITS ZIPPER members allowed fans to take memorable photos while holding their favorite snacks. The atmosphere was lively, filled with enthusiastic fans cherishing their connection with the group and their favorite Meiji products.

Event Highlights from Each City

Taipei - October 8, 2025

The tour kicked off with a grand performance in Taipei, featuring the soft candy Poiful. Fans eagerly engaged as they sampled the new treats during the event. Commenting on the experience, member Mana Manaka shared her amazement at the variety of Meiji sweets available in local convenience stores. She said, "There are so many Meiji products in Taiwan, some I have never seen before! Poiful is perfect for sharing with friends; it's a tasty and happy treat you should all enjoy together!"

Shanghai - November 8-9, 2025

Shanghai served as the second stop on the tour, where Macadamia Chocolates were the highlighted product. Concertgoers were seen joyfully capturing memories alongside the autograph panels while enjoying their chocolates. Noel Hayase reflected on her excitement to see the Meiji snacks in Chinese packaging and stated, "It felt great to see Meiji products loved internationally. As the season changes, you're bound to crave some Macadamia Chocolates, so feast on them for warmth and happiness!"

Seoul - November 29, 2025

The final destination of the Asia tour brought the group to vibrant Seoul, where they shared Mushroom Mountain chocolates. Many attendees gathered around the autograph panels, sharing sentiments about their favorite members. Suzuka Chinzei, a member who openly declared her preference for Mushroom Mountain, excitedly remarked, "I was so glad to share my favorite chocolate with everyone here! Seeing smiles on fans' faces made me feel truly happy. But just between us, both Mushroom Mountain and Bamboo Shoot Village are delicious! Who knows, I may switch back again; life's too long to choose just one!"

Conclusion

The journey across Taipei, Shanghai, and Seoul was warmly embraced by the fans, marking an unforgettable milestone for FRUITS ZIPPER. The group is set to continue collaborating with Meiji to share the joy and allure of confectionery with fans at home and abroad.

With their delightful performances and engaging outreach, FRUITS ZIPPER's first Asia tour has left a lasting impression on the hearts of many, reaffirming their mission to spread happiness through the world of sweets.