#United States #New York #Financial Services #Mission North #Scott Love

Mission North Expands Its Financial Services Practice

Mission North, a leading strategic communications agency, has just announced the appointment of Scott Love as their new Senior Vice President (SVP) to spearhead the rapidly growing Financial Services division. His arrival marks a significant enhancement to the agency's capacity to manage and influence narratives within the finance and fintech sectors, an area that is currently experiencing substantial evolution.

A New Era of Leadership

Scott Love brings over 15 years of comprehensive experience in financial communications to Mission North. Throughout his career, he has worked with leading financial and technology companies, including PayPal, Capital One, and LifeLock. His impressive background in both consumer and enterprise financial technology positions him as an invaluable asset to the team. Scott will collaborate closely with fellow leaders, Courtney Chennells and Danny Casarella, under the guidance of Tyler Perry, co-CEO of Mission North.

The addition of Love is not merely a personnel change; it signifies Mission North's commitment to delivering top-notch strategic communications for clients navigating the complexities of the financial services and fintech landscapes. As a seasoned expert, Love has demonstrated his ability to create impactful narratives and execute high-stakes media campaigns, ensuring that financial firms can communicate their value proposition clearly and effectively.

Client Portfolio Expansion

Scott's appointment coincides with the introduction of two significant clients, Mesh and Earnest. Mesh, a company that leverages PayPal backing to usher in a universal crypto payment network, aims to transform the cryptocurrency landscape much like what Visa and Mastercard achieved for card transactions. On another front, Earnest provides personalized financial partnerships for students, offering private student loans and essential guidance to pave the way for long-term financial stability.

Together, these companies join a robust roster of clients that include financial leaders like Airwallex and Betterment. Over one-third of Mission North’s clientele within the Financial Services practice are public companies, which speaks volumes about the agency's capabilities and reputation in the marketplace.

Navigating a Changing Landscape

As stated by Tyler Perry, the finance industry is rapidly evolving, and companies must articulate their narratives with both transparency and authenticity. That’s where Scott's talent for forging connections and facilitating communication comes into play. With the pressure on financial institutions to either reinvent or adapt alongside emerging technologies, Mission North aims to facilitate these transitions through deliberate and expert storytelling.

This evolution within the Financial Services sector can also be attributed to favorable policy shifts and continuous momentum, which create opportunities for disruptive innovation. Earlier this year, Mission North hosted its fourth Turning Point Dinner, where industry communicators gathered to engage in significant discussions. Topics like the fear of obsolescence in fintech (termed 'FOBO') were explored, addressing the need for traditional brands to innovate while maintaining a values-driven leadership approach.

Building Trust and Impactful Collaborations

Clients frequently highlight Mission North’s extensive industry experience and collaborative philosophy as key differentiators. Take Lea Cademenos, Senior Director of Communications at Airwallex, for instance. She noted that their partnership with Mission North stemmed from the agency's deep-rooted understanding of fintech and AI, further enhanced by its narrative-focused approach to public relations.

As the Financial Services practice expands, Mission North is actively seeking driven and talented communicators eager to redefine the future of finance. Those interested can explore career opportunities on their Careers Page.

About Mission North

Founded in the heart of the United States, with offices in cities like San Francisco and New York, Mission North integrates various forms of communication, including PR, digital marketing, and public affairs, designed explicitly for forward-thinking companies in tech and life sciences. By adhering to a narrative-first strategy, they aim to accelerate market impact at every stage of growth for their clients. To learn more, visit Mission North's official website.

With Scott Love leading the charge, Mission North is poised not only to meet but to exceed the ever-evolving demands of the financial communications sector, solidifying its position as a trusted partner for progressive financial entities.