#Israel #Tel Aviv #BlueTree Technologies #Priniv #reduced sugar orange juice

BlueTree Technologies and Priniv Launch Reduced-Sugar Orange Juice

In a groundbreaking move for the food and beverage industry, BlueTree Technologies, an Israeli food-tech pioneer specializing in sugar reduction, has collaborated with Priniv, a prominent juice manufacturer, to introduce the world's first commercially available reduced-sugar orange juice free from additives. This innovative product will hit the shelves of Israeli supermarkets starting in late February 2025.

Addressing the Global Sugar Challenge

It is a well-known fact that standard 100% orange juice contains alarming amounts of sugar—approximately 8 to 10 grams per 100 milliliters, which is close to many sugary sodas. With rising health concerns surrounding excessive sugar consumption linked to obesity, diabetes, and other serious health issues, there is an urgent need for healthier beverage alternatives. Additionally, many governments are adopting sugar taxes to dissuade consumption, making reduced-sugar options increasingly necessary.

The new orange juice from Priniv utilizes BlueTree's patented technology to reduce sugar content by as much as 50%, offering a healthier option without compromise—there are no artificial sweeteners or additives involved.

A Healthier Alternative Without Compromise

Unlike traditional methods that often resort to using artificial sweeteners, BlueTree's groundbreaking technology carefully extracts naturally occurring sugars like sucrose while maintaining the juice's natural essence. This approach ensures that consumers can enjoy a delicious product that retains the refreshing taste and nutritional value of real orange juice while effectively lowering their sugar intake.

Michael Gordon, CEO of BlueTree Technologies, stated, "Consumers deserve a real alternative to high-sugar juices, and this product delivers that exact promise. With increasing health concerns and regulatory pressures regarding sugar consumption, this launch signifies a pivotal moment in the beverage sector. Reduced sugar doesn’t equate to reduced taste; it translates to improved options for everyone."

Ido Yaniv, CEO of Priniv, echoed this sentiment, emphasizing their pride in being the first juice manufacturer globally to integrate this advanced technology. He highlighted the importance of providing a health-conscious product that does not sacrifice flavor, stating, "This product will be available widely in Israeli supermarkets from late February 2025."

How It Works: Sugar Reduction Impact

BlueTree's innovative sugar reduction system employs state-of-the-art layer separation technology that effectively lowers sugar levels while preserving essential vitamins, minerals, and flavors. This remarkable method has found applications beyond fruit juices; it has been successfully adapted for dairy products, milk, and even beer, enabling manufacturers to create low- or zero-sugar products without unnecessary additives.

What's Next for BlueTree?

Following this milestone launch in Israel, BlueTree Technologies is strategically expanding its global footprint. The company is establishing partnerships across Latin America, the United States, Europe, and Asia—regions where there is a surging demand for healthier, reduced-sugar drinks.

As regulatory pressures climb and consumers continuously seek clean-label options, BlueTree is at the forefront of transforming the beverage landscape, demonstrating that improved health can indeed begin with clever, natural solutions. Consumers can look forward to a future filled with thoughtful innovation in the beverage industry.

For more information, you can check out their multimedia news release here.