Zenken Achieves Cost Reductions and Productivity Boosts with Comprehensive ChatGPT Enterprise Adoption

Zenken's Innovative Journey with ChatGPT Enterprise

In a groundbreaking move, Zenken Co., Ltd., based in Minato-ku, Tokyo, has become the first domestic enterprise to comprehensively adopt OpenAI's ChatGPT Enterprise across all employees starting November 2024. This strategic decision aimed to enhance productivity and reduce operational costs, with remarkable results already evident three months post-implementation.

Significant Time and Cost Savings

According to an internal survey conducted three months after the full rollout, Zenken achieved a staggering reduction of approximately 12,500 hours in monthly labor across various departments, leading to an impressive doubling of productivity levels on average. Moreover, the company estimates a total annual cost saving of about 50 million yen in outsourced services for 2024, compared to the previous year. This achievement demonstrates the phenomenal impact of AI integration in routine processes.

Detailed Findings from Internal Surveys

The survey, which garnered 380 valid responses, revealed many specific benefits:

1. Massive Improvement in Time Efficiency
- Overall Labor Reduction: Monthly saving of approximately 12,500 hours through efficient information gathering, document preparation, and programming support.
- Enhanced Productivity: Tasks like report drafting and market research saw productivity gains of about 200%.
- Business Hours Compression: Employees experienced 30-50% reductions in time spent on tasks such as document creation, competitive analysis, and translation, freeing up 5 to 15 hours per employee each month.
- Specific Task Improvements:
- Writing tasks show a maximum 60% time reduction, from 4-5 hours per article to just 1.5-2.5 hours.
- Email drafting time halved, from 10 minutes to 3-5 minutes.
- Research tasks saw an efficiency increase of 50-75%, reducing time from 2-3 hours to just 30-60 minutes.

2. Quality of Work Improvement
- Enhanced Communication: Errors in emails decreased by 60%, and revision rates dropped by 30%.
- Proposal Success Rates: The acceptance rate of proposals improved by 30%, with new business deal success rising by 5-10%.

3. Cost Reductions
- A total reduction in outsourcing costs of 50 million yen for the year 2024 compared to the previous year, representing a significant impact from both early and full adoption phases.

4. Changes in Employee Attitudes and Utilization
- 80% of employees reported that information collection became dramatically easier.
- Over 70% felt they could now dedicate their spare time to developing new strategies.
- Stress related to writing tasks decreased for 65% of employees.
- The ChatGPT system was actively used, with an average of 900 interactions per employee per month, culminating in over 389,000 messages exchanged.

Objectives Behind ChatGPT's Adoption

Zenken's mission, “Creating Futures Where None Exist,” reflects its ambition to innovate amidst rapid market changes. Emphasizing the growth of human resources and the necessity for skill development, the firm recognized the urgent need for technological advancements, notably in generative AI, to enhance its primary operations in internet advertising. The early trials commenced in January 2024 validated the approach, with overwhelming approval evident from nearly unanimous feedback on efficiency improvements.

What is ChatGPT Enterprise?

ChatGPT Enterprise is a business-centric solution that ensures security and privacy for organizational use. Designed to enable companies to leverage AI safely and efficiently, it encrypts sensitive data, ensuring OpenAI does not utilize it for training purposes. The platform offers unlimited high-speed access, scalable user capacities, and dedicated analytics dashboards, streamlining AI utilization across entire organizations.

For those interested, further insights into Zenken's generative AI applications will soon be available on their official blog at Zenken AI Blog.

In summary, Zenken's initial foray into AI-driven efficiencies encapsulates a transformative approach to modern workplace challenges, providing a template for other businesses looking to optimize operations in a fast-evolving technological landscape.