MediaRadar Expands Executive Team to Drive Innovation and Growth in Marketing Intelligence
On April 22, 2025, MediaRadar, a leader in marketing intelligence, revealed a transformative expansion of its executive leadership team aimed at bolstering growth and fostering innovation within the highly competitive advertising and marketing intelligence sector.
CEO Matt Krepsik highlighted the company's commitment to reshaping its leadership by uniting a diverse team with extensive experience from renowned organizations. He mentioned, "We've assembled an incredible leadership team that unifies decades of experience across the media, measurement, and marketing technology worlds. This bench is exactly what we need to lead the next generation of marketing intelligence, especially during these economically turbulent times."
The newly formed leadership team boasts impressive backgrounds, having worked with high-profile companies like Nielsen, SP Global, Neustar, Prudential, and Marvel Entertainment. Among the notable new additions are:
This revamped leadership team will leverage their collective experience to enhance MediaRadar's mission. By integrating new capabilities from Vivvix, the company aims to provide actionable marketing intelligence that delivers competitive advantages to its clients.
For those looking to improve their marketing strategies, MediaRadar’s platform enables clients to harness extensive data and insights that span across five million brands and over thirty media channels. Combining insights from the past, present, and future of advertising ensures clients can quickly respond to competitive shifts and emerging trends in the industry. MediaRadar continues to position itself as the go-to platform for marketing intelligence that matters in today’s fast-evolving landscape.
To explore more about their innovative offerings, visit www.mediaradar.com.
CEO Matt Krepsik highlighted the company's commitment to reshaping its leadership by uniting a diverse team with extensive experience from renowned organizations. He mentioned, "We've assembled an incredible leadership team that unifies decades of experience across the media, measurement, and marketing technology worlds. This bench is exactly what we need to lead the next generation of marketing intelligence, especially during these economically turbulent times."
The newly formed leadership team boasts impressive backgrounds, having worked with high-profile companies like Nielsen, SP Global, Neustar, Prudential, and Marvel Entertainment. Among the notable new additions are:
- - Rick Fordyce who joins as Chief Data Officer in April 2025, bringing a wealth of knowledge in data science and strategy transformation from his previous roles at SP Global and Prudential.
- - Tejas Desai, appointed as Chief Product and Technology Officer in January 2025, is known for his innovative approach to technology and product development during his tenure at Nielsen and Motorola.
- - Sam Friedman, who became Chief People Officer in 2024, has a solid track record in shaping people strategies for high-growth tech and media firms.
- - Brett House, starting as SVP of Product Go-To-Market Growth in 2024, possesses over two decades of experience in product marketing strategies across leading firms in adtech and martech.
- - Caroline McCrory, who came on board in 2024 as Chief Commercial Officer, is noted for her success in accelerating revenue growth and expanding commercial teams in the data services sector.
- - Chris Acquaviva, joining as Chief Financial Officer in 2024, has significant experience in managing finance for various software and SaaS businesses.
This revamped leadership team will leverage their collective experience to enhance MediaRadar's mission. By integrating new capabilities from Vivvix, the company aims to provide actionable marketing intelligence that delivers competitive advantages to its clients.
For those looking to improve their marketing strategies, MediaRadar’s platform enables clients to harness extensive data and insights that span across five million brands and over thirty media channels. Combining insights from the past, present, and future of advertising ensures clients can quickly respond to competitive shifts and emerging trends in the industry. MediaRadar continues to position itself as the go-to platform for marketing intelligence that matters in today’s fast-evolving landscape.
To explore more about their innovative offerings, visit www.mediaradar.com.
Topics Business Technology）
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