Launch of Digital OOH Advertising at Lalaport Kawaguchi Vision by KEIO MIRARERU VISION

Introduction
On November 25, 2025, LIVE BOARD Co., Ltd., headquartered in Shibuya, Tokyo, will connect its digital media platform to the Lalaport Kawaguchi Vision by KEIO MIRARERU VISION. This initiative will mark the commencement of impression-based advertising distribution, utilizing advanced technologies and location data from NTT Docomo to estimate and reach audiences effectively.

About the Digital Media
The Lalaport Kawaguchi Vision is situated on the wall of the Mitsui Shopping Park Lalaport Kawaguchi, which opened in May 2025. This large LED screen is the biggest in Saitama Prefecture and is prominently located right in front of the east exit of JR Kawaguchi Station. The visibility of advertising is enhanced by a pedestrian deck surrounding the station, one of the most frequented transport hubs in the region. This makes it an ideal spot for local businesses and services to connect with customers, providing them with a vital platform for disseminating information.

Innovative Advertising Techniques
With the new model, advertisers will benefit from more sophisticated metrics that allow them to tailor their campaigns based on the estimated number of viewers who are likely to notice the advertisements. This impression-based sales model, known as VAC (Visibility Adjusted Contact), adjusts for various environmental factors such as the direction individuals are moving and the presence of obstacles. By integrating this data, advertisers gain a clearer picture of audience engagement, setting a new standard for OOH advertising efficiency.

Future Prospects for OOH Advertising
LIVE BOARD envisions ongoing expansion in the Out-Of-Home (OOH) advertising sector. Their commitment to creating new value through effective operational strategies positions them to seize the opportunities presented by evolving advertising landscapes. As they continue to refine their technologies and methodologies, they aim to facilitate the delivery of bespoke advertising solutions that cater to a range of lifestyles and consumer behaviors.

About LIVE BOARD
LIVE BOARD is a pioneering operator in the digital OOH sector, leveraging data-driven approaches to enhance targeting and performance verification. It is the first in Japan to implement impression-based advertising using the VAC metric, ensuring that advertisers can measure the effectiveness of their campaigns accurately—even in fluctuating activity environments, like during the pandemic. They fuse extensive big data from major carriers with their extensive network of digital screens located indoors, outdoors, and on public transport across Japan. Consequently, this enables precise demographic targeting that was traditionally challenging within the OOH domain.

Key Features of Lalaport Kawaguchi Vision

- Size: 762 inches (W1,920 x H1,080 pixels)
- Location: 3-5-1 Sakae-cho, Kawaguchi, Saitama
- Broadcast Schedule: 7:00 AM to 10:00 PM (15 hours of operation)
- Audio: Available between 10:00 AM and 6:00 PM
- For Pricing Inquiries: Please contact for more details as rates may vary.

Conclusion
As the landscape of advertising transforms with technological advancements, the launch of the Lalaport Kawaguchi Vision stands out as a significant leap forward in the integration of digital media within urban environments. This initiative not only enhances visibility for advertisers but also improves the experience for consumers by providing them with timely and relevant information.