#USA #Auburn Hills #Jeep Gladiator #Convoy campaign #Jeep heritage

Jeep Gladiator Whitecap: A New Chapter in the 'Convoy' Campaign

The Jeep brand has unveiled its latest special edition vehicle, the 2026 Gladiator Whitecap, as part of its ongoing 'Convoy' campaign. This model is not just another off-road pickup; it’s a celebration of Jeep's rich heritage and a modern twist on classic design elements. With a striking and nostalgic two-tone look, the Gladiator Whitecap brings forward the legacy that Jeep has cultivated over the past 85 years.

Honoring Classic Jeep Aesthetics

The Gladiator Whitecap showcases a beautiful Bright White roof and grille, complemented by 1941 graphics that serve as a nod to the brand's origins. This heritage-inspired design is both visually appealing and functional, offering an unmistakable presence on the road. Bob Broderdorf, the CEO of Jeep, emphasizes the importance of customer feedback in shaping the vehicle, stating that the Whitecap is a clear nod to Jeep’s legacy while catering to modern adventurers.

Key Features and Enhancements

The Gladiator Whitecap doesn’t compromise on the capabilities that Jeep is known for. It boasts an impressive 7,700-lb towing capacity and a maximum payload of 1,720 lbs, making it suitable for various adventures. The rugged vehicle comes equipped with a 5-foot steel bed, integrated tie-downs, and an easy-lift tailgate for enhanced utility. Additionally, the unlimited flexibility of the interior, including lockable and removable rear-seat storage bins, adds to the vehicle's appeal.

One of the standout features of the Gladiator lineup is its open-air capability—allowing drivers to remove the roof and doors, something unique to Jeep vehicles in the industry.

Customization and Versatility

Available across various trims, including the Sahara, Rubicon, Rubicon X, Mojave, and Mojave X, the Gladiator Whitecap allows customers to tailor their vehicle to their preferences. Whether the aim is for everyday driving or tackling the most rugged terrains, this vehicle is designed to meet diverse needs. The MSRP starts at a competitive $495, which is appealing for those looking to dive into the world of Jeep.

Availability and Future Outlook

With a release slated for later this spring, the Gladiator Whitecap is poised to turn heads at dealerships across the nation. Jeep continues to invest in refining its lineup to deliver vehicles that resonate not just in terms of capability but also style and individuality. As the brand moves forward in 2026, it strengthens its commitment to offering innovative features while retaining the core values that its customers expect.

Overall, the Jeep Gladiator Whitecap is more than just a vehicle; it’s an emblem of adventure, heritage, and the continuing legacy of the Jeep brand. It’s ideal for anyone who seeks authenticity and excitement—making it a must-consider addition for enthusiasts and newcomers alike. Jeep stands firm on its path of creating vehicles that are meant to be enjoyed in the great outdoors, embodying a spirit of freedom that resonates deeply with its community.