#Japan #Tokyo #K-Beauty #Haming #Jelly Air Cheek

Haming Launches New Jelly Air Cheek

Korean cosmetics brand Haming has announced the exciting release of its latest product, the Jelly Air Cheek, which will be available for pre-sale at 50 Loft locations across Japan starting from October 11, 2025. This innovative cream cheek product, priced at ¥1,870 (including tax), is designed to enhance natural beauty and create a fresh, radiant look. Following its introduction, it will also be launched at 30 `Hands` locations across Japan starting November 1, 2025.

About Haming

Founded by renowned beauty YouTuber Lucy, Haming has quickly gained popularity for its vibrant color makeup, which aims to capture one’s innate cuteness in the most natural way. The brand’s philosophy revolves around creating a delicate finish reminiscent of watercolor paintings, offering products that range from base to point makeup with an emphasis on soft, subtle tones.

Their eye-catching packaging and user-friendly effortless quick makeup tips resonate with a wide audience, sparking creativity and enthusiasm among beauty lovers.

Participation in Loft K-Cosmetics Festival 2025AW

As part of its promotional efforts, Haming participated in the Loft K-Cosmetics Festival 2025AW, held in Tokyo on October 11. The festival, running from October 11 to November 14, showcases 127 popular Korean beauty brands and 633 items. Haming was able to reveal the Jelly Air Cheek during a successful press conference and is set to participate in the event’s Osaka venue on October 18.

Jelly Air Cheek - Product Features

The Jelly Air Cheek is now available in four stunning shades:

• - Apricotton (01) – Ideal for light warm skin tones
• - Very Peach (02) – Versatile for warm skin tones, from light to vivid
• - Blushed (03) – Suited for cool tones, perfect for bright summer or winter looks
• - Toffee Burn (04) – Great for warm tones, from light to vivid

This innovative cheek product boasts an incredibly smooth jelly texture that seamlessly blends into the skin, providing a natural flush of color without the risk of powder flying away. Its lightweight formulation adheres well to the skin, ensuring that the vibrant color remains long-lasting without becoming dull or muddy, even when built up in layers. With its easy-to-apply formula, you can achieve a soft watercolor-like finish effortlessly.

Key Features

• - Jelly Texture: Easy to apply with your fingers for a flawless finish.
• - Watercolor Makeup: Achieve a smooth blend that mimics watercolor art, suitable for every skin tone.
• - Long-lasting: Transparency and vibrance that do not fade throughout the day.

The Jelly Air Cheek is perfect for makeup enthusiasts who seek to express their personality while enjoying the ease of an effortless yet chic look. It invites everyone to unleash their creative potential and enjoy the playful colors that Haming provides.

Purchase Availability

For those interested in purchasing the Jelly Air Cheek, it will be available at Loft stores nationwide (with some exceptions) and online. Make sure to check the availability at nearby retailers including Hands after its official launch date.

For more details, visit the Loft Online Store.

Conclusion

In summary, Haming's Jelly Air Cheek is an exciting addition to the world of K-beauty, providing a fresh and easy way to achieve glowing cheeks. As the brand prepares for its expansion into the Japanese market, beauty lovers are encouraged to explore this delightful product that embodies creativity and vibrancy. Keep an eye out for the launch, and experience the magic of Haming!