#STREAM #Ripple #Yoshikawa Sora

Transforming the Fitness Industry with a New Approach to Talent

In a time when the fitness industry struggles with an alarming average attrition rate of 30%, one brand stands out: STREAM, operated by RIPPLE Co., Ltd. Founded by Sora Yoshikawa, STREAM has remarkably lowered its attrition rate to just 3%. This achievement is not merely a stroke of luck but rather a result of innovative organizational practices that focus on developing young professionals into business athletes able to earn significant income.

Industry Context: The Trainer's Dilemma

Across Japan, the fitness industry is seeing an unprecedented increase in the number of gyms, yet it also faces a dire shortage of talent and an alarming rate of early employee turnover. Young trainers often depart for two major reasons:
1. Career Anxiety: There is a lack of clear career progression beyond the training floor, making it hard for young trainers to envision their long-term future. Repetitive tasks fail to provide a sense of increased market value.
2. Pay Discontent: Many trainers struggle with opaque work environments and are often subjected to