#Canada #Toronto #Knix #Kristen Bell #leakproof

Knix and Kristen Bell Unveil the 'You're Good' Campaign

Knix, a leader in women's leakproof underwear and an innovator in intimate apparel, announced the launch of their new campaign titled 'You're Good.' Partnering with acclaimed actress and advocate Kristen Bell, the campaign aims to shine a spotlight on the often unspoken challenges women face when dealing with leaks, be it from menstruation, sweating, or light bladder leakage.

The Campaign's Insight

This campaign resonates deeply with women who have experienced the panic of wondering if they might have leaked something. Most can relate to that moment of vulnerability when they feel the need to ask someone nearby for reassurance, hoping to hear those comforting words, 'You're Good.' This relatable scenario serves as the foundation for Knix's campaign, promoting confidence and ease through their innovative underwear.

Knix has established itself as the top leakproof brand in North America, having sold over 15 million pairs of underwear. The brand is recognized for its extensive range of styles, colors, and absorbency levels, catering to diverse preferences and needs. The partnership with Bell, who has been a loyal user of Knix for nearly a decade, amplifies the message of reliability and reassurance inherent in the product.

Kristen Bell shared her enthusiasm about the collaboration, stating, "I’ve been a Knix user for almost 10 years, so this partnership was a no-brainer for me. I prefer them to any other period protection option available. I know from experience that Knix truly means 'You're Good.'"

The Growing Trend of Leakproof Underwear

The rise of leakproof underwear as a popular menstruation hygiene product in the U.S. can be largely attributed to the efforts of Knix. A recent Kantar study revealed that a significant portion of women, particularly those ages 12-24, are now turning towards these innovative products. Approximately 38% of overall women and 51% of younger women reported using leakproof underwear, while an impressive 90% reported a satisfactory experience with the product.

Knix's leakproof underwear not only addresses menstrual needs but also proves to be effective for daily wear, providing peace of mind against sweat and light leaks. Knix's dedication to functionality and comfort solidifies its leading position in the market. As part of this campaign, Knix announced a commitment to donate $100,000 to a period-focused organization of Bell's choice, further enriching the initiative with a philanthropic angle.

A New Chapter for Knix in the U.S.

The 'You're Good' campaign signifies a renewed push for Knix into the U.S. market, with strategic launches projected across major cities, including a new store opening in New York City’s SoHo. The store, located at 242 Lafayette Street, is expected to host consumer activations and exciting visual advertising throughout New York and Toronto.

CEO and founder Joanna Griffiths expressed her excitement about collaborating with Bell, highlighting the authenticity of the campaign. "Partnering with the iconic and unstoppable Kristen Bell felt like the perfect fit for this campaign. Who wouldn’t want to hear 'You’re Good' from her?" said Griffiths. This sentiment reflects Knix's mission to provide women with comfort and confidence, irrespective of any leaks.

A Call to Action

As part of the campaign launch, consumers are encouraged to shop the leakproof styles and explore more from Knix by visiting their website at knix.com. On their social media platforms, including Instagram (@knix) and Twitter (@ktbyknix), Knix continues to expand the conversation centered around women's health and comfort.

In summary, Knix and Kristen Bell are challenging societal conversations about leaks in an empowering, humorous way through the 'You're Good' campaign. With innovative products and a relatable message, Knix is set to revolutionize women’s intimate wear while ensuring that every woman can confidently declare, 'You're Good.'