#Japan #Tokyo #Care Bears #ELIS #Daio Paper

Care Bears Collaborate with ELIS in Japan

A new partnership has emerged that will delight fans around the world: Care Bears™, a globally loved brand, is making its debut in Japan in a collaboration with ELIS for a line of sanitary napkins.

From October 1, 2025, ELIS, the leading brand of sanitary paper products from Daio Paper Corporation, will release the “ELIS Compact Guard x Care Bears™ Collaboration Design”. This unique product line is limited in quantity and will include a total of seven different designs featuring the iconic Care Bears characters.

Objectives Behind the Collaboration

ELIS's brand message, “Not someone, but by your side,” speaks volumes about its mission to respect diversity and provide emotional support during menstruation. The “meet my elis” project aims to offer personalized solutions for menstruation with a focus on fostering connections and understanding individual experiences. This project also introduces various collaboration design products from different artists, including a launch in May with renowned artist Yuuko Higuchi, which garnered significant attention.

With the Care Bears, beloved for their adorable expressions and vibrant color schemes, this collaboration hopes to symbolize the importance of empathy, companionship, and sharing happiness during menstruation. Wrapped with various bear badges, the 13 distinct Care Bears characters serve as comforting reminders throughout the menstrual cycle.

Product Features

The ELIS Compact Guard is designed under the concept of “enhancing your mood during your period with attractive designs.” These sanitary napkins feature an ultra-slim sheet measuring just 1.9mm, while still providing double the absorption capability compared to standard products. This perfect combination of functionality and aesthetic makes it not just practical but enjoyable to use.

The Care Bears x ELIS Collaboration Design will present seven different character designs on both the outer packaging and individual wrappings. Each package showcases the playful poses and charming expressions of the Care Bears, along with imagery of stars and hearts, reflecting the colorful, joyful world high above the clouds.

A Legacy of Care

Following its debut in 1982, the Care Bears have become a staple of pop culture, recognizable through various media, including TV shows and movies. The brand made its TV debut in 1983 and has continued to evolve, gaining fresh attention with the launch of a Netflix original series and new themed specials. Its enduring success showcases the love and affinity generations have for these characters, proving they can adapt and thrive across different eras.

Cloudco Entertainment, which manages Care Bears, seeks to enhance family and children's experiences through engaging entertainment and product offerings, reaffirming the brand’s relevance in today’s consumer market. This collaboration with ELIS is yet another testament to the brand's adaptive spirit, aiming to touch the hearts of new fans while giving a nod to nostalgic memories.

Conclusion

The ELIS Compact Guard x Care Bears™ Collaboration Design is set to be more than a product; it is a celebration of individuality, support, and positivity during menstruation. With its thoughtful designs and commitment to emotional well-being, this collaboration could set new standards in how menstrual products are perceived and embraced.

The products will be officially available for purchase starting October 1, 2025. For more details, please visit the official ELIS website.

Care Bears™ and related trademarks: TM & ©2025 Those Characters From Cleveland, LLC. Used under license by DAIO PAPER CORPORATION.