#Japan #Tokyo #Seven-Eleven #Matcha #Ice Cream Day

Seven-Eleven Unveils Limited Edition Matcha Ice Cream

In celebration of Ice Cream Day on May 9, Seven-Eleven Japan is set to launch a special lineup of three matcha-flavored ice cream products starting from April 28 across its stores nationwide. The exciting offerings are crafted to enhance the enjoyment of this beloved treat day, with a focus on high-quality ingredients and unique flavors.

Celebrating Ice Cream Day

The Ice Cream Day, established by the Japan Ice Cream Association, traces its origins back to an event held on May 9, 1964. It signifies a day dedicated to promoting the delightful indulgence of ice cream, with multiple events and campaigns taking place throughout Japan.

Matcha Ice Cream Offerings

Among the new flavors launching are collaborations with local favorites, including:

1. Seven Premium Waffle Cone Matcha Milk

• - Price: 328 yen (tax included: 354.24 yen)
• - Release Date: Starting April 28
• - Sales Area: Nationwide
• - Manufacturer: Akagi Dairy

This indulgent ice cream features 100% Uji matcha from Kyoto, expertly blended with creamy milk ice to deliver a sophisticated taste reminiscent of matcha latte. A hint of salt enhances the matcha's umami, while a black sugar waffle cone complements its rich flavor, ensuring that each bite is a delightful experience.

2. Nana’s Green Tea Matcha Parfait

• - Price: 388 yen (tax included: 419.04 yen)
• - Release Date: Starting April 28
• - Sales Area: Nationwide
• - Manufacturer: Imuraya

This parfait ice cream is crafted with the original blend of matcha from Nana’s Green Tea and luxurious Hokkaido cream. It features an array of six delectable components, including sweet red bean paste, matcha syrup, mochi, and cookie crunch, offering a delightful textural journey that evolves with every bite.

3. Takumi Tea Monaka

• - Price: 348 yen (tax included: 375.84 yen)
• - Release Date: Starting April 28
• - Sales Area: Nationwide
• - Manufacturer: Morinaga Confectionery

This exquisite ice cream monaka utilizes the finest first-flush Uji matcha, boasting a fresh aroma and profound flavor. It combines high-quality ice cream with sweet red bean paste, all nestled within a monaka shell that has been chocolate-coated on the inside to maintain its texture. The combination of aromas and tastes creates a heavenly balance of flavors that is hard to resist.

Additional Promotions

To add to the fun, a promotional campaign will run in conjunction with the ice cream launches. Customers who purchase two participating LOTTE Coolish pouches will receive an adorable limited edition mini sticker. This initiative, which runs until supplies last, aims to create a festive atmosphere leading up to Ice Cream Day.

Final Thoughts

Seven-Eleven Japan aims to celebrate the ongoing matcha trend, which has seen increased demand both domestically and internationally. Responding to the challenges of rarity in high-quality matcha, they remain dedicated to delivering truly delicious matcha ice cream. This special offering is designed to provide a moment of indulgence for people juggling busy lives, bringing a touch of luxury to daily routines.

As always, product availability and pricing may vary by location, so customers are encouraged to check with local stores for the latest offerings and details. Don’t miss out on these seasonal treats, available only for a limited time at Seven-Eleven!