Financial Struggles
2025-09-17 04:40:02

Rising Living Costs in Tokyo: Young Adults Struggle Before Paydays

Rising Living Costs and Financial Anxiety Among Young Adults in Tokyo



In a recent study conducted by Crecari, approximately 60% of young adults in their 20s and 30s living alone in Tokyo admitted to feeling financial anxiety before payday. With the skyrocketing costs of living, especially rent and utility expenses, managing finances in the days leading up to the salary date has become a significant concern for many.

As part of the survey focusing on "Young Adults' Living Costs and Fixed Expenses," conducted from September 1 to September 3, 2025, 1,013 individuals shared their experiences regarding financial management. The findings highlighted several alarming trends regarding the financial health of Tokyo's youth.

A Struggle to Make Ends Meet



When asked if they had ever felt that they might run out of money before receiving their pay, a striking 58.8% responded affirmatively. Among these respondents, 28.6% indicated that this feeling was quite common, while 30.2% stated that it happened to them sometimes. This alarming statistic underscores the unstable financial situations faced by many young, single residents of Tokyo.

Some specific experiences shared by participants revealed common reasons for their financial concerns. Many cited unforeseen expenses as a significant factor:
  • - One male in his 20s noted, "I misjudged my expenses, and I was left with barely enough to get by."
  • - A female participant in her 20s mentioned, "I caught a cold and couldn’t go to my part-time job, which left me short on cash."
  • - A male in his 30s experienced difficulty managing credit card repayments, stating that more money than he’d anticipated went towards bills, leaving him with little to cover his rent.

The underlying issue appears to stem from a lack of stable income coupled with unexpected expenses, which leads to persistent uncertainty about financial security. Many participants expressed that even when they earn enough, variable timing in their expenses still leads to difficulties in budgeting.

The Frequency of Financial Concerns



Participants were asked how often they felt they were on the verge of being broke. The responses were as follows:
  • - Almost weekly: 24.4%
  • - Two to three times a month: 17.6%
  • - About once a month: 12.1%
  • - A few times a year: 16.9%
  • - Rarely: 29.0%

While the largest group reported rarely feeling broke, a concerning number indicated that they struggle with their finances at least once a month, with 40% experiencing feelings of financial instability on a regular basis. This highlights a need for improved financial management tools tailored to help young adults manage their expenses more effectively.

Rent Payment Delays and Solutions



Emphasizing the urgency of this issue, 20% of those surveyed admitted to having experienced delayed rent payments within the past year. This data suggests that many young adults are living on the financial edge; thus, the ability to adjust payment timings flexibly could significantly enhance their financial well-being. When participants were asked which expenses they would prefer to be able to adjust the timing for, the majority pointed to rent (53.3%), followed by utility bills (38.2%) and communication fees (35.1%).

The reasons behind this preference included the high amounts associated with rent and the clustering of payment obligations, notably that other fixed costs often coincide with their rent. Participants believe that shifting rent payment due dates could alleviate some of their financial burdens.

Flexibility in Managing Payments



Responses revealed that flexibility in payment options, especially rent, is seen as crucial. For instance, the possibility of using credit cards for rent payments is highly appealing, with around 70% of respondents expressing interest in this option. According to them, this change could lead to various positive outcomes:
  • - Earning rewards such as points or miles from credit card transactions (65.5%)
  • - Making household budget management easier (34.5%)
  • - Reducing the hassle of bank transfers (22.5%)

Moreover, the survey results indicated a notable curiosity toward credit card payments for rent, suggesting a strong interest in improving one’s financial flexibility and potentially enhancing savings through rewards.

Conclusion: Addressing Financial Instability Among Young Adults



The data from Crecari’s survey sheds light on the financial struggles faced by young adults living alone in Tokyo. With nearly 60% of respondents having experienced anxiety about being short on cash before payday, and many regularly feeling broke, the need for improved financial management options is evident.

A significant takeaway is the overwhelming desire for flexible payment solutions, particularly concerning rent, which often constitutes a significant monthly expense. Transitioning to credit card payments for rent could not only provide immediate financial relief but would likely facilitate better budgeting, reduce late fees, and ultimately support a more stable financial future for young adults.


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Topics Consumer Products & Retail)

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