Akimoto Manatsu Takes on Hyogo's Unique Food Challenge in YouTube Show

Akimoto Manatsu, a well-known personality in Japan, is set to take her culinary adventures to new heights in her YouTube program "Yurufuwa Time." On July 22, she will engage in a thrilling competition featuring Hyogo Prefecture’s certified foods, showcasing the region's culinary treasures. This program is presented by JA Town, a direct sales website operated by the Japan Agricultural Cooperative, which specializes in delivering fresh and seasonal agricultural products to consumers.

In this episode, Manatsu will introduce viewers to "Hyogo Prefecture Certified Foods," which are products recognized by the prefecture for their safety, quality, and unique characteristics. The certification process ensures that these foods either come from local agricultural, forestry, and fishery products or are manufactured in Hyogo using these primary ingredients. The certified foods are categorized into two brands: the “Hyogo Recommended Brand” and the more stringent “Hyogo Safe Brand.” Since its inception in 2004, the certification program has evolved, with 2,324 food items certified as of the end of the 2024 fiscal year.

Manatsu will not only present these delectable foods but will also engage in an exciting game of "Hyogo's Delicious Karuta" against local officials and JA Town representatives. The stakes? A taste test of popular Hyogo products, including the Inami Melon, Ibo-no-Ito noodles made from Banshu wheat, and Mirai-chan asparagus. Viewers can expect delightful competition, laughter, and, of course, mouth-watering dishes.

The YouTube episode is part of a broader initiative to make Japanese agriculture and food more accessible to all generations. Featuring a variety of products, the show aims to highlight the richness and diversity of Japan's culinary landscape through local farmers and producers. Fans can catch the show every Tuesday and Friday at 6 PM, where Manatsu explores a different theme tied to food and agriculture, fostering a deeper appreciation for these essential aspects of Japanese culture.

Additionally, viewers can look forward to a chance to win a ¥1,000 discount coupon valid for their next purchase from the JA Town's "Gather Hyogo" shop. The contest runs from July 22 to August 11, and interested participants need to mention "Yurufuwa Time" in the comments while ordering eligible products shown in the episodes.

To explore the featured products in the show, viewers can visit the dedicated JA Town shop "Gather Hyogo." This online marketplace brings the finest of Japan's agricultural and specialty products directly to consumer doors, emphasizing the theme "Let's Live Deliciously in Japan." And for those who want to stay updated on promotions and seasonal produce, the official JA Town social media accounts provide ongoing information.

By joining Akimoto Manatsu on this culinary journey, audiences can expect not just delicious food but also an insightful look into the stories and traditions behind Japanese agricultural practices. The program emphasizes the importance of local produce and the craftsmanship of farmers across the nation. Let's take part in celebrating Hyogo's rich flavor and community spirit together in this engaging episode of "Yurufuwa Time."

For more detailed insights and to watch the competition unfold, follow the link here: Yurufuwa Time on YouTube.