House Foods Group Launches Innovative Co-Creation Community Lab on Come on House
In a groundbreaking move, House Foods Group will launch its innovative platform, the Co-Creation Community Lab, on November 17, 2025. This initiative is part of the community site "Come on House," which has surpassed an impressive 320,000 members. The aim of this platform is to collaborate with customers in creating fresh ideas and new products, promoting a shared journey from concept to reality.
The Co-Creation Community Lab will focus on collective creativity, inviting members to contribute their thoughts on new products and services. The platform will facilitate the entire development process in collaboration with customers, ensuring that their preferences and needs are at the forefront of new offerings. The first featured initiative, launching in January 2026, will be the "Tonkari Corn Fan Club," which will also kick off a campaign to name the fan club starting November 17, 2025.
The Come on House site was established in January 2020, created in response to the evolving lifestyles and diverse value systems of consumers amid an expanding information landscape driven by social media and the internet. The site's mission is to maintain a deep understanding of customer psychology and to develop new values in partnership with its members. Through a continuous feedback loop of surveys and polls, like those that influenced the launch of new flavors for popular products like "Tonkari Corn" and "Furuche," the community platform represents a dynamic space for engagement.
1. Idea Submission: Members are encouraged to continuously submit their ideas and suggestions related to House Foods' products, whether it’s feedback or creative new concepts.
2. Co-Creation Room: Through surveys and workshops, this section aims to stimulate idea generation, allowing customers to engage actively in the development process, such as sharing recipes featuring Tonkari Corn or participating in discussions with product developers.
3. New Value News: This component will highlight success stories and newly launched products that emerge from the community's contributions. Examples include exclusive fan club events and merchandise born from member ideas.
The first major initiative of the Co-Creation Community Lab is the establishment of the Tonkari Corn Fan Club, slated for January 2026. Known for its diverse flavors and versatile recipes, Tonkari Corn has amassed a dedicated following over the 45 years since its launch. The fan club aims to enhance community interaction through meetings with product developers and events that focus on promotional strategies and recipe innovation.
In conjunction with the fan club launch, a campaign to name the Tonkari Corn Fan Club will run from November 17, 2025, to December 8, 2025. Participants will need to register on the Come on House site and answer a survey to submit their ideas. Winners of this campaign will receive a set of miniature Tonkari Corn gashapon toys, enticing fans to engage further.
The Come on House site is designed to enrich lifestyles, offering valuable resources for cooking, health, parenting, and hobbies. Since its inception, it has grown significantly in membership, indicating a strong interest from individuals focused on healthy eating and family-friendly cooking. The platform creates a unique space for members to share experiences, discoveries, and joy, much like being in one harmonious household.
With various campaigns, events, and open discussions facilitated by House Foods, members enjoy the opportunity to connect and engage widely, promoting a sense of belonging and community spirit.
The Co-Creation Community Lab represents a forward-thinking initiative by House Foods, aiming to redefine how customers interact with and contribute to product development. With its sights set on joint innovation, House Foods is poised to usher in a new era of consumer engagement and collaborative creativity.
For more details, visit the lab's official site: Come on House.
The Co-Creation Community Lab will focus on collective creativity, inviting members to contribute their thoughts on new products and services. The platform will facilitate the entire development process in collaboration with customers, ensuring that their preferences and needs are at the forefront of new offerings. The first featured initiative, launching in January 2026, will be the "Tonkari Corn Fan Club," which will also kick off a campaign to name the fan club starting November 17, 2025.
The Come on House site was established in January 2020, created in response to the evolving lifestyles and diverse value systems of consumers amid an expanding information landscape driven by social media and the internet. The site's mission is to maintain a deep understanding of customer psychology and to develop new values in partnership with its members. Through a continuous feedback loop of surveys and polls, like those that influenced the launch of new flavors for popular products like "Tonkari Corn" and "Furuche," the community platform represents a dynamic space for engagement.
Features of the Co-Creation Community Lab
1. Idea Submission: Members are encouraged to continuously submit their ideas and suggestions related to House Foods' products, whether it’s feedback or creative new concepts.
2. Co-Creation Room: Through surveys and workshops, this section aims to stimulate idea generation, allowing customers to engage actively in the development process, such as sharing recipes featuring Tonkari Corn or participating in discussions with product developers.
3. New Value News: This component will highlight success stories and newly launched products that emerge from the community's contributions. Examples include exclusive fan club events and merchandise born from member ideas.
Tonkari Corn Fan Club
The first major initiative of the Co-Creation Community Lab is the establishment of the Tonkari Corn Fan Club, slated for January 2026. Known for its diverse flavors and versatile recipes, Tonkari Corn has amassed a dedicated following over the 45 years since its launch. The fan club aims to enhance community interaction through meetings with product developers and events that focus on promotional strategies and recipe innovation.
In conjunction with the fan club launch, a campaign to name the Tonkari Corn Fan Club will run from November 17, 2025, to December 8, 2025. Participants will need to register on the Come on House site and answer a survey to submit their ideas. Winners of this campaign will receive a set of miniature Tonkari Corn gashapon toys, enticing fans to engage further.
Community Impact
The Come on House site is designed to enrich lifestyles, offering valuable resources for cooking, health, parenting, and hobbies. Since its inception, it has grown significantly in membership, indicating a strong interest from individuals focused on healthy eating and family-friendly cooking. The platform creates a unique space for members to share experiences, discoveries, and joy, much like being in one harmonious household.
With various campaigns, events, and open discussions facilitated by House Foods, members enjoy the opportunity to connect and engage widely, promoting a sense of belonging and community spirit.
The Co-Creation Community Lab represents a forward-thinking initiative by House Foods, aiming to redefine how customers interact with and contribute to product development. With its sights set on joint innovation, House Foods is poised to usher in a new era of consumer engagement and collaborative creativity.
For more details, visit the lab's official site: Come on House.
Topics Consumer Products & Retail）
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