Vendasta Welcomes John Vars as New Chief Product Officer to Propel AI-Driven Innovations

Vendasta's New Era with John Vars

Vendasta Technologies Inc. has taken a significant step forward by appointing John Vars as its Chief Product Officer. This move not only marks a pivotal point in Vendasta's journey but also reinforces its commitment to being at the forefront of artificial intelligence solutions tailored for small businesses and their associates.

The Vision for an AI-Driven Future

As a platform specialized in customer acquisition and engagement, Vendasta has firmly positioned itself as an AI-native solution provider. With Vars' extensive experience spanning over two decades, the company is set to enhance its product offerings significantly. Previously, Vars co-founded Dogster and has held leadership roles in high-growth companies such as TaskRabbit and Varo Money, where he honed his skills in creating user-centric products.

“John is equal parts realist and visionary, which is the exact combination we need as we double down on our AI-first strategy,” said Brendan King, Vendasta's CEO. “In the last year alone, we’ve built a multimillion-dollar AI business inside Vendasta with unprecedented traction. This is the kind of product our partners are asking for — high-value, easy-to-deploy AI solutions.”

The impressive statistics speak volumes: Vendasta's AI platform has already facilitated over 35,000 unique customer interactions for Neighborly, resulting in 18,000 leads, 11,700 appointments, and 3,400 conversions. This represents a staggering 372% increase in leads converted to revenue compared to the previous year, suggesting that AI is not just improving existing processes, but fundamentally transforming how local customer acquisition is handled.

AI as a Central Component

The impact of AI is profound. Denver-based agency The Xcite Group reported generating $745,000 in gross market revenue with 100% customer retention using Vendasta's AI-driven tools like AI Receptionist and the SMB dashboard, Business App. These tools streamline operational efficiency while also bolstering client relationships and conversions by smartly combining automation with a personal touch.