#Japan #Digital Marketing #Setagaya #SANNO e ACADEMY #New Courses

SANNO e ACADEMY Expands Digital Marketing Courses

In response to the rapidly changing landscape of customer interactions, SANNO e ACADEMY, offered by the Sanno University Research Institute located in Setagaya, Tokyo, has launched four new digital marketing courses. This initiative aims to equip businesses with the knowledge and tools they need to succeed in the dynamic digital marketplace.

Rationale Behind Expanding Digital Marketing Courses

The rise of digital technologies has considerably transformed how customers gather information and make purchasing decisions. With the increasing prevalence of social media, videos, and online services, customers now encounter products and services more frequently outside of traditional advertising and direct sales efforts. This shift necessitates new marketing approaches and business models grounded in digital strategies. The significance of understanding the mechanics of digital marketing is more important than ever, affecting diverse business operations across several industries.

Acknowledging these emerging trends, SANNO e ACADEMY has widened its course offerings. Previously, the institution had been providing digital marketing courses; the expansion reflects a strategic update in line with recent environmental shifts.

Overview of New Digital Marketing Courses

SANNO e ACADEMY's comprehensive curriculum now encompasses themes such as dynamic pricing, omnichannel marketing, triple media, permission marketing, and crowdsourcing. The latest addition includes four new courses focused on specialized topics in digital marketing:
1. Sharing Economy
- Overview: This course discusses the concepts and structures of the sharing economy, including its benefits and challenges. (Viewing time: approx. 9 minutes)
- Main Topics:
- Definition and explanation of the sharing economy
- Advantages of sharing economy
- Challenges faced by the sharing economy

2. Freemium
- Overview: This course introduces the meaning and mechanisms of the freemium model. (Viewing time: approx. 8 minutes)
- Main Topics:
- What is freemium?
- Reasons for freemium's growing prominence
- Examples of freemium models
- Key challenges in freemium strategies

3. Influencer Marketing
- Overview: This course covers the fundamentals of influencer marketing and how businesses can leverage this strategy. (Viewing time: approx. 8 minutes)
- Main Topics:
- Definition of influencer marketing
- Reasons for the growing interest in influencer marketing
- Best practices for implementing influencer marketing

4. Social Commerce
- Overview: This course investigates the key principles of social commerce, its significance, and how companies are implementing it. (Viewing time: approx. 7 minutes)
- Main Topics:
- Understanding social commerce
- Importance of social commerce today
- Execution examples in various businesses
- Benefits of engaging in social commerce

About SANNO e ACADEMY

SANNO e ACADEMY, under the guiding principle of "Learning connects. Possibilities expand," offers around 600 courses tailored for immediate practical application in business, alongside those aimed at broader educational objectives, such as those found in traditional university lectures. The program is designed to accommodate various learning styles, including self-directed learning, courses related to advancement and promotions, and both pre-and post-group training.
For further details and course registration, visit SANNO e ACADEMY.

About Sanno University

Founded in 1925, Sanno University is committed to fostering talent through management education, bridging the gap between student education and adult learning. Its Research Institute focuses on offering services such as distance training, e-learning, group workshops, public seminars, and consulting to approximately 6,000 organizations across Japan. For additional information, please visit Sanno University.