Discover the Unique Fashion of COLLER with Customizable Styles for Gen Z

The Emergence of COLLER

In a vibrant fashion landscape, the South Korean brand COLLER has rapidly become a favorite among Generation Z for its innovative and customizable items. Recently, LINE Friends Japan, headquartered in Shinagawa, Tokyo, announced the launch of COLLER's first-ever signature collection, aptly named the "COLLER THE FLOWER Collection." This collection embodies both practicality and chicness, making it perfect for the fashion-forward youth.

Understanding COLLER's Concept

COLLER stands out with its high-quality bags, backpacks, tote bags, and pouches, all of which feature the unique Sticon (Sticker + Emotion) charms that can be freely attached. This platform allows users to infuse their own individual styles, making each item a personal statement in the realm of fashion.

Key Features of the New Collection

The "COLLER THE FLOWER Collection" emphasizes the signature floral theme through its range of Sticons and keychains produced with diverse materials. This collection caters to both everyday functionality and stylish expression, with items from practical backpacks to chic mini pouches. Each piece is designed to resonate with the playful and creative spirit of Generation Z.

Floral-Inspired Accessories

Among the highlights are the "Knit Flower Keychain" and the "Knit Plush Flower Sticon," which add a delightful touch to any outfit. These items are perfect for those who love to showcase their personality through customization. The collection utilizes the increasingly popular and practical "ripstop" material to blend functionality with a modern aesthetic. By mixing and matching unique floral Sticons, consumers can craft an authentic look that reflects their individuality.

New Additions to the Lineup

The new series also introduces various new bags that encourage self-expression via customization. The "Cordura Backpack," available in both M and L sizes, enhances durability with its two-pocket design and strong Cordura fabric, great for daily use whether you're a business professional or a student. The color option, a stylish shade of black, lends itself well to versatile outfits.

The addition of higher storage capacity items made from mesh fabric is noteworthy. The fresh design ensures that Sticons can be affixed almost anywhere, allowing users to express their unique style. One particularly exciting item is the "Flower Petit Keyring Bag," ideal for holding small essentials like AirPods or lip balm. With its detachable strap, it can serve as a classic keyring, adding practicality to fashionable designs.

Product	Price (Tax Included)
----	-------
Mesh Mini Tote Bag	¥2,090
Mesh Backpack (M)	¥7,920
Mesh Backpack (L)	¥8,360
Knit Flower Sticon	¥1,650
Flower Petit Keyring Bag	¥4,290
Knit Flower Keyring (White/Silver)	¥2,750

Why COLLER Resonates with Many

COLLER's appeal lies in its high-quality foundation and stylish variety, offering backpacks, totes, pouches, and mobile cases from its original platforms. The freedom to customize with Sticon charms enhances the brand's unique position in the market, giving consumers a chance to choose designs, colors, and materials from an extensive lineup. For more details, visit the official LINE FRIENDS online store.

Special Media Preview Invitation

The media preview is scheduled for October 10th at 10 AM onward at LINE FRIENDS SQUARE SHIBUYA, where attendees can mix and match items to explore the customization features in person. Readers and viewers are eligible for special giveaways, subject to availability on a first-come, first-served basis. For those unable to attend, sample photography options are available upon inquiry.

For more information or queries, please visit: LINE FRIENDS Contact Form.

About LINE FRIENDS

LINE FRIENDS began as a character brand from the global messaging app LINE, which currently boasts over 200 million users. Featuring beloved characters like Brown, Cony, and Sally, the brand has expanded its offerings to include collaborations with global phenomena like BTS, developing lineups such as BT21. LINE FRIENDS has a powerful presence across the globe, including cities like Seoul, New York, Tokyo, Los Angeles, and Shanghai, operating on eight e-commerce platforms.

To explore more: