#Paris #France #K-Beauty #Printemps #MEDIPEEL

MEDIPEEL's K-Beauty Pop-Up Experience in Paris

MEDIPEEL, a leading name in the professional derma-aesthetic sector, is making significant strides in Europe with its captivating pop-up event at Printemps, the iconic department store in Paris. This collaboration, aimed at celebrating Printemps' 160th anniversary, offers consumers an immersive K-beauty experience and is set to run until August 31. Through this initiative, MEDIPEEL seeks to establish a strong foothold in Western Europe following its success in Eastern Europe.

The pop-up has become a hotspot for beauty enthusiasts, showcasing MEDIPEEL's innovative products, which have attracted a great deal of attention among local consumers, particularly for their effectiveness in treating acne and pigmentation issues.

Highlighted Products

At the heart of the pop-up are MEDIPEEL's signature products, including the Wrapping Mask and the Young Cica PDRN Serum. The Wrapping Mask is celebrated for its skin-tightening and radiance-enhancing properties, while the Young Cica PDRN Serum delivers multifunctional benefits such as soothing, brightening, hydration, and anti-aging effects, catering to a wide range of skincare concerns. Additionally, MEDIPEEL's gentle cleansers tailored for acne-prone skin have garnered positive feedback, especially from consumers with sensitive skin.

To amplify the brand's presence, MEDIPEEL has partnered closely with Printemps' social media and PR teams to create diverse content that engages visitors. Exciting influencer programs featuring unboxing videos and product trials are designed to generate organic buzz across social media platforms. These initiatives not only sustain interest in the pop-up but also help build consumer trust and loyalty towards the brand.

Engaging Consumers with Memorable Experiences

Visitors to the pop-up can also partake in complimentary giveaways, such as doll keychains, sheet masks, and Young Cica PR boxes, all of which aim to enhance the overall customer experience. MEDIPEEL's branding week, occurring from August 25 to 31, will include a Lucky Roulette event and an Instagram follow-up promotion, effectively linking in-store fun with online engagement.

Building on the momentum from the Printemps pop-up, MEDIPEEL is now exploring new partnerships with leading retailers in Western Europe, focusing on key markets like Germany and the UK. Notably, the brand is preparing to launch in Douglas Germany, which is Europe’s largest retail platform for beauty products, featuring over 1,900 stores across the region. This expansion represents a significant opportunity for MEDIPEEL to fortify its premium position in the European market.

A representative from MEDIPEEL expressed excitement about the pop-up, stating, "This is a crucial step in enhancing our visibility and establishing stronger connections with local consumers in Western Europe. Following our success in Eastern Europe, we are dedicated to expanding into markets like Germany and the UK. With our star products, the Wrapping Mask and the Young Cica PDRN line, we continue to showcase the cutting-edge technology and exceptional value of K-derma on a global scale."

MEDIPEEL is a flagship brand under SKINIDEA, owned by MDP Holdings, led by CEO Michael Chung, which is a portfolio company of Morgan Stanley PE Asia (MSPEA). SKINIDEA is recognized for its innovative products that integrate high-quality ingredients with patented dermatological technology. With exports to over 75 countries, SKINIDEA develops high-performance skincare solutions supported by rigorous research and clinical trials, ensuring effective and lasting improvements across various skin types.

This exciting pop-up at Printemps not only showcases MEDIPEEL's innovative offerings but also sets the stage for their continued growth and success within the European beauty landscape.