Kikkoman Soy Milk Brand Movie to be Displayed on Giant 28m Screen in Tokyo Dome City
In an exciting development for Kikkoman Soy Foods, their brand new soy milk movie is set to make its debut on the impressive 28-meter tall ‘MEETS PORT VISION’ screen located in Tokyo Dome City. This display, which will exhibit from April 14, 2025, to April 12, 2026, represents a unique opportunity for the company to connect with audiences in an innovative way.
The ‘MEETS PORT VISION’ is a large-scale screen composed of three sections: an upper section measuring 9m wide by 10.75m high, a middle section of 3m wide by 12.75m high, and a lower section of 3.5m wide by 4.5m high. Together, these sections create a spectacle that reaches up to 28 meters in height and will be a prominent feature visible to visitors in the southeast area of Tokyo Dome City. This enormous display will serve as a platform for Kikkoman’s soy milk brand movie, showcasing the company’s message in an engaging manner.
The brand film is designed to be visually captivating, employing a mix of vibrant imagery that highlights the raw ingredients for Kikkoman soy milk—primarily soybeans—as well as the diverse and colorful packaging options available. This cinematic showcase will also include clips from the new TV commercial launched on April 1, 2025, designed to promote Kikkoman's delicious unflavored soy milk.
By using the entire screen collectively for this promotional material, Kikkoman aims to break conventional barriers of corporate video advertising. The plan is to present an entertaining visual experience that goes beyond mere branding, allowing viewers to engage in a lively expression of the product’s benefits.
The aim of broadcasting this brand movie is to create a stronger connection with the public, encouraging Tokyo Dome City visitors to take notice of Kikkoman soy milk. Through this artistic endeavor, Kikkoman hopes to make soy milk feel more accessible and relatable to consumers, thereby generating interest and prompting them to try the product.
The brand movie is crafted specifically for the three-screen format of ‘MEETS PORT VISION.’ Featuring the ingredients that compose soy milk, the vibrant packaging variants of Kikkoman soy milk, and the recent TV commercial spotlighting the advantages of a plant-based diet, the film aims to represent the product’s distinctive qualities.
The projection will run continuously for a span of 52 weeks, from 7:30 AM to 11:00 PM, playing every 30 minutes for 60 seconds each session. The film's content not only focuses on the product but integrates meaningful messaging related to health, like the importance of consuming soy protein in the morning.
Consisting of six key visual scenes, the brand movie begins with the Kikkoman soy milk logo against a green brand backdrop, gradually immersing the audience in the world of soybeans. As the new TV commercial rolls on-screen, colorful packaging attracts attention, followed by key messages about protein consumption flowing throughout the film.
Launching concurrently with the brand film, the new Kikkoman soy milk TV commercial titled “Mitanpaku” started airing nationwide on April 1, 2025. This commercial, featuring actor Kento Hayashi, emphasizes the importance of protein in a breakfast setting, promoting the concept of “Start your day with soy milk for a fulfilling morning.”
Located in the eastern area of Tokyo Dome City near Suidobashi Station, the MEETS PORT complex combines quality shop and dining experiences, a multipurpose hall, and a welcoming garden space, making it an attractive destination for visitors. The venue operates daily from 11 AM to 11 PM year-round.
The MEETS PORT VISION is strategically installed on the facade of the complex’s fifth floor, ensuring high visibility to visitors approaching from Suidobashi Station.
For inquiries, contact Kikkoman Soy Foods at 0120-1212-88 or visit their website for more details.
The ‘MEETS PORT VISION’ is a large-scale screen composed of three sections: an upper section measuring 9m wide by 10.75m high, a middle section of 3m wide by 12.75m high, and a lower section of 3.5m wide by 4.5m high. Together, these sections create a spectacle that reaches up to 28 meters in height and will be a prominent feature visible to visitors in the southeast area of Tokyo Dome City. This enormous display will serve as a platform for Kikkoman’s soy milk brand movie, showcasing the company’s message in an engaging manner.
The brand film is designed to be visually captivating, employing a mix of vibrant imagery that highlights the raw ingredients for Kikkoman soy milk—primarily soybeans—as well as the diverse and colorful packaging options available. This cinematic showcase will also include clips from the new TV commercial launched on April 1, 2025, designed to promote Kikkoman's delicious unflavored soy milk.
By using the entire screen collectively for this promotional material, Kikkoman aims to break conventional barriers of corporate video advertising. The plan is to present an entertaining visual experience that goes beyond mere branding, allowing viewers to engage in a lively expression of the product’s benefits.
The aim of broadcasting this brand movie is to create a stronger connection with the public, encouraging Tokyo Dome City visitors to take notice of Kikkoman soy milk. Through this artistic endeavor, Kikkoman hopes to make soy milk feel more accessible and relatable to consumers, thereby generating interest and prompting them to try the product.
Overview of the Kikkoman Soy Milk Brand Movie
The brand movie is crafted specifically for the three-screen format of ‘MEETS PORT VISION.’ Featuring the ingredients that compose soy milk, the vibrant packaging variants of Kikkoman soy milk, and the recent TV commercial spotlighting the advantages of a plant-based diet, the film aims to represent the product’s distinctive qualities.
The projection will run continuously for a span of 52 weeks, from 7:30 AM to 11:00 PM, playing every 30 minutes for 60 seconds each session. The film's content not only focuses on the product but integrates meaningful messaging related to health, like the importance of consuming soy protein in the morning.
Consisting of six key visual scenes, the brand movie begins with the Kikkoman soy milk logo against a green brand backdrop, gradually immersing the audience in the world of soybeans. As the new TV commercial rolls on-screen, colorful packaging attracts attention, followed by key messages about protein consumption flowing throughout the film.
The New Kikkoman TV Commercial
Launching concurrently with the brand film, the new Kikkoman soy milk TV commercial titled “Mitanpaku” started airing nationwide on April 1, 2025. This commercial, featuring actor Kento Hayashi, emphasizes the importance of protein in a breakfast setting, promoting the concept of “Start your day with soy milk for a fulfilling morning.”
Information About MEETS PORT
Located in the eastern area of Tokyo Dome City near Suidobashi Station, the MEETS PORT complex combines quality shop and dining experiences, a multipurpose hall, and a welcoming garden space, making it an attractive destination for visitors. The venue operates daily from 11 AM to 11 PM year-round.
About MEETS PORT VISION
The MEETS PORT VISION is strategically installed on the facade of the complex’s fifth floor, ensuring high visibility to visitors approaching from Suidobashi Station.
For inquiries, contact Kikkoman Soy Foods at 0120-1212-88 or visit their website for more details.
Topics Consumer Products & Retail）
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