Stick Warabi Mochi Wins Grand Prize at Japan Food Selection 2025

Kamakura’s Groundbreaking Stick Warabi Mochi Wins Prestigious Award

On June 16, 2025, the innovative dessert, Stick Warabi Mochi, from the renowned sweet shop Kamakura was awarded the Grand Prize at the esteemed Japan Food Selection. This prestigious recognition celebrates the highest standards in taste, quality, and design, reaffirming the brand's dedication to excellence and creativity. The staff at Kamakura extends heartfelt thanks to loyal customers for their continued support.

What is Stick Warabi Mochi?

Stick Warabi Mochi represents a modern interpretation of a traditional Japanese sweet, characterized by its convenient stick format. This delightful snack has captured the hearts of many for several reasons:

- Easy to Share: Individual packaging and stick shape make it easy to enjoy during gatherings without mess, making it perfect not just for personal enjoyment but also as gifts or for hospitality.
- Variety of Flavors: Delight in five different flavors: Matcha, Japanese Black Tea, White Peach, Strawberry, and European Pear. Each variant harmonizes the essence of fruity aroma with traditional Japanese ingredients, creating a unique tasting experience.
- Eye-Catching Packaging: With its colorful and cheerful design, Stick Warabi Mochi is not only tasty but also visually appealing, making it a favored choice as a delightful gift.

About Japan Food Selection

Japan Food Selection is the first food evaluation system in Japan, consisting of over 23,000 food analysts. This rigorous evaluation process involves assessments based on various factors, including taste, quality, design, and convenience—ensuring both consumer and expert perspectives are considered. You can learn more about this initiative on their official website.

Points of Evaluation for Winning

The Stick Warabi Mochi was evaluated on multiple criteria that contributed to its victory:

- Rich Aroma and Elegant Sweetness: The natural fruity flavors merge beautifully with the delicate sweetness of the mochi.
- Luxurious Texture: The wonderfully chewy texture provides a decadent experience that sets it apart from ordinary sweets.
- Premium Packaging Design: The superior aesthetic quality enhances its appeal as a gift.
- Perfect for Gifting: Designed with gifts in mind which contribute to its popularity.
- No Preservatives: With careful preservation methods, it maintains freshness over time without additives.

Limited-Time Campaign to Celebrate the Win

To honor this achievement, Kamakura is launching a special Grand Prize Set containing the following:

- Stick Warabi Mochi (5-flavor set)
- Kiri Boxed Souvenir Warabi Mochi (10 pieces)
- Exclusive Kamakura Warabi Mochi Drink Strap (1 piece)

This set, originally valued at 4,330 JPY, is available for a special price of 3,500 JPY (tax included). The sale runs from June 20 (Fri.) to July 13 (Sun.), or until supplies last.

With this recognition, Kamakura remains committed to delivering "mochi-like goodness that melts your heart" through ongoing quality enhancements. Experience the award-winning flavors and treat yourself to this exclusive offering!