#Japan #Tokyo #Pop-Up Event #BELLYGOM #WASABI BEAR

An Adorable Collaboration: BELLYGOM Meets WASABI BEAR

Prepare for a delightful experience as two beloved Korean characters, BELLYGOM and WASABI BEAR, come together for a unique pop-up event titled "Happy New Bear! BELLYGOM ☓ WASABI BEAR 2025➡2026". Hosted by Lotte Holdings and TV Tokyo Communications, this special event will take place at LUMINE EST Shinjuku, from December 26, 2025, to January 6, 2026.

Meet the Characters

BELLYGOM is a cute pink bear created by Lotte Home Shopping in South Korea. Since its debut in 2018, it's become a sensation with over 1.8 million followers on social media platforms. Known for its slogan "Don’t worry, be Belly", it encourages everyone to embrace their true selves while delivering smiles and joy.

On the other hand, WASABI BEAR, a green bear with a mischievous spirit, expresses the dual nature of emotions—soft on the outside but bold on the inside. It aims to inspire people to embrace their playful side while being true to themselves. The character's popularity has soared, especially in Asia, thanks to collaborations with major brands and appearances in commercials.

Pop-up Event Highlights

During the event, visitors can enjoy multiple exciting activities:

• - Photo Spots: Two special photo spots featuring both characters will create unforgettable moments for visitors. One spot will include a large mural of the bears, while the second combines a 3D BELLYGOM statue with WASABI BEAR imagery.
• - Exclusive Merchandise: Limited edition items such as co-branded tote bags and acrylic keychains will be available for purchase. These unique items can only be found at this event!
• - Character Merchandise: A broad selection of original products from both BELLYGOM and WASABI BEAR will be showcased, including stationery, room wear, and other adorable items. This includes original plush keychains from the creator of WASABI BEAR, Sugarlane, which will debut in Japan.
• - New Year Lucky Bags: As part of a New Year celebration, a limited number of lucky bags filled with items from both characters will be sold, adding an exciting surprise element to your visit.
• - Meet and Greet: Visitors will have a chance to meet BELLYGOM in person! Special greeting sessions will be held on December 27 and January 4, allowing fans to take photos and enjoy interaction with the playful character.

Event Details:

• - Duration: December 26, 2025 - January 6, 2026 (Closed on January 1)
• - Location: LUMINE EST Shinjuku, 3rd Floor, 3-38-1 Shinjuku, Tokyo
• - Special Activities:

1. Unique photo spots.
2. Exclusive co-branded merchandise.
3. Original products from each character.
4. Limited New Year lucky bags.
5. BELLYGOM meet and greet!

Conclusion

This pop-up event promises to be a joyful encounter for fans of all ages. With a perfect blend of cuteness, creativity, and character interaction, "Happy New Bear! BELLYGOM ☓ WASABI BEAR 2025➡2026" stands out as a must-visit experience in Tokyo this holiday season. Whether you're a long-time fan or new to these charming characters, this collaboration is sure to bring smiles and warmth as we usher in the new year!

For more information, visit the official website: Lumine.