#United States #Los Angeles #SHOPLINE #CPG brands #LvlUp Ventures

SHOPLINE and LvlUp Ventures on a Launchpad for Innovation

In an exciting development for the consumer goods and lifestyle market, SHOPLINE, a renowned global commerce platform with over 600,000 merchants, has announced a deepened partnership with LvlUp Ventures to accelerate the launch of over 50 new consumer packaged goods (CPG) and lifestyle brands by the end of 2025. This collaboration highlights the growing need for unique and innovative brands within the rapidly evolving consumer market.

A Strategic Alliance for Emerging Brands

Since the inception of their partnership earlier this year, SHOPLINE and LvlUp Ventures have been instrumental in facilitating the growth of emerging brands across various categories such as food, beverage, wellness, and personal care. By integrating SHOPLINE's advanced omnichannel commerce capabilities with LvlUp's strategic support, these emerging businesses have been able to achieve faster market entry, scale operations efficiently, and expand their reach in competitive landscapes.

Christopher Yang, Co-President of SHOPLINE, noted, "Our collaboration with LvlUp underscores our commitment to empowering visionary founders. Together, we aim to dismantle the traditional barriers that limit brand growth, enabling mission-driven entrepreneurs to thrive in today’s complex retail environment."

A Diverse Portfolio of Innovative Merchants

As part of this initiative, a wealth of new brands is set to join the partnership, showcasing a variety of creativity and cultural relevance that resonates with modern consumers. Here are some notable newcomers:

• - Food & Beverage:

- Otherwise Brewing: Trailblazing gluten-free, non-alcoholic craft beer.
- Kit NA Brewing: Crafting small-batch non-alcoholic beers with unique hop profiles.
- Drink Melo: Sparkling adaptogenic beverages that promote calmness and focus.
- Holy! Water: Flavored water enriched with B vitamins for enhanced hydration.
- Better Together Foods: Bringing restaurant-quality frozen dumplings to the comfort of home.
- Oasis Energy Drink: A clean energy drink powered by guayusa.
- Spade: A zero-sugar soda alternative with nostalgic flavors.
- Bored Thirsty: High-pH water brand merging hydration with street culture.
- A Rich Wines: Culturally inspired wine brand offering elegant bottles.
- Wild Mannered: Natural cocktails that blend tradition with modern mixology.

• - Wellness & Personal Care:

- Sensate: Wearable technology for stress management and nervous system health.
- Sip Herbals: Coffee alternatives focusing on gut health and clean energy.
- Natics Skincare: Transparent skincare products with a focus on inclusivity.
- Morari: Inexpensive FDA-cleared patches to support sexual wellness.
- Elixir Distro: Herbal wellness devices offering nicotine-free alternatives.
- Oral Genome: At-home tests for personalized oral health insights.

• - Entertainment & Lifestyle:

- Evil Genius Games: Innovators in tabletop RPGs that enhance gaming experience.
- Chummy's Customs: Custom streetwear that fuses fashion with storytelling.
- Jordilight: Multi-functional flashlight with advanced safety features.

Impact and Vision for the Future

The partnership between SHOPLINE and LvlUp Ventures represents a unique blueprint for fostering startup growth. Aaron Golbin, Managing Partner at LvlUp Ventures, emphasized the mutually beneficial nature of this collaboration, stating, "By combining the capabilities of a high-growth platform like SHOPLINE with our ecosystem-building strength, we are redefining the opportunities for emerging brands."

As this initiative unfolds, it is expected to continue expanding with additional brands and collaborations on experiential campaigns, retail visibility, and investor engagement.

About LvlUp Ventures

LvlUp Ventures is well-known in the venture capital space for its innovative approach to investing and supporting startups. With a track record of nurturing approximately 75 portfolio companies within two years, LvlUp Ventures focuses on delivering tailored programs that cater to the unique demands of each stage of a company’s growth.

About SHOPLINE

Founded in 2013, SHOPLINE stands as a leading global commerce provider, offering powerful tools that help brands launch and enhance their business operations around the world. Its fully integrated platform offers a comprehensive suite of services, allowing merchants to create tailored shopping experiences.

In sum, the partnership between SHOPLINE and LvlUp Ventures is not only shaping the future of consumer brands but also redefining what it means to innovate in a saturated market. As more brands emerge through this collaboration, the retail landscape is poised for a remarkable transformation.