#None #Verato #MDM Cloud #Identity Intelligence

Verato Unleashes the Future of Master Data Management

Verato, renowned for its expertise in identity intelligence, has recently unveiled its next-generation product, Verato MDM Cloud, marking a significant advancement in master data management (MDM). This innovative platform is designed to provide organizations with a comprehensive and accurate 360-degree view of their data landscape, including individuals, organizations, and interconnected networks.

The core of Verato MDM Cloud is to address a fundamental challenge prevalent in today's data-driven environments: understanding who is who in a sea of information. As companies increasingly navigate through vast volumes of data, the need for reliable identity management becomes crucial. Verato’s new solution promises to empower businesses to overcome silos of disconnected data and achieve a true digital transformation.

Seamless Integration for Enhanced Performance

Verato has integrated multiple advanced features into its MDM Cloud, enabling businesses to harness unprecedented identity intelligence. Unlike traditional MDM tools, which often struggle with flexibility and integration, Verato MDM Cloud is built to be agile and user-friendly. It combines robust identity resolution and enrichment with sophisticated insights, identity verification technology, and AI-enhanced data governance, allowing organizations to adopt a customer 360 strategy that unifies all systems involved in customer interactions.

As Aaron Miri, Executive Vice President and Chief Digital Information Officer at Baptist Health, states, “Identity is the origin point for 99% of problems.” Verato’s MDM Cloud helps organizations unlock the potential of their identity data, positioning it as a strategic asset that informs better decisions, enhances security, and improves client experiences.

Tackling Data Fragmentation and Silos

In a landscape where digital transformation is accelerating, many organizations find themselves facing the challenge of being data-rich but lacking actionable insights. Often, information exists in isolated systems such as Customer Relationship Management (CRM) platforms, Electronic Health Records (EHR), and Enterprise Resource Planning (ERP) software, making it difficult to gain a holistic view. This fragmentation impedes effective data sharing and hinders the ability to deliver exceptional customer experiences. Verato MDM Cloud addresses these issues by serving as a reliable source of identity data, ensuring that enterprises can work with complete and trustworthy data sets.

Core Features of Verato MDM Cloud

The Verato MDM Cloud includes several key functionalities:

• - Enhanced Ecosystem Enhancements: The platform now offers pre-built applications and accelerators for leading systems like Salesforce and Snowflake, facilitating seamless integration into existing technology stacks.
• - Identity Verification: Digital identity verification is embedded within the MDM Cloud, allowing secure access for employee password resets and smoother customer onboarding processes.
• - Centralized Management of Attributes: Organizations can manage various person attributes, including consent and preferences, directly within the user interface, creating workflows that maintain these attributes across all systems.
• - AI-Powered Data Governance: Utilizing Verato Smart Steward, organizations can enhance their governance workflows by streamlining the stewardship of data.
• - Powerful Reporting and Insights: A new analytics layer enables deeper understanding and utilization of master data. Through tools like the Verato Cohort Analyzer, businesses can derive meaningful cohorts from their data, enhancing audience segmentation and targeted marketing efforts.

The Path Forward

CEO Clay Ritchey captures the essence of Verato MDM Cloud, stating, “This platform powers exceptional experiences everywhere by solving the core problem—knowing who is who.” With its innovative identity intelligence capabilities, Verato MDM Cloud not only supports critical initiatives like Customer 360 but also transforms data into actionable insights that drive engagement, improve customer satisfaction, and promote business growth.

For organizations ready to redefine their approach to master data management, Verato MDM Cloud stands out as a vital resource. With its unmatched speed to both value and performance, it is more than just a product—it’s a catalyst for change in how enterprises manage their identities. For additional details, visit verato.com.

About Verato

Verato is the leader in identity intelligence, dedicated to helping organizations navigate the complexities of identity data management. By delivering next-generation MDM Cloud solutions, Verato empowers businesses to achieve comprehensive and reliable views of their customers, driving enhanced results across critical sectors such as healthcare, finance, and public services. For further information, visit verato.com.