#Japan #Shinjuku #Geocode #Cloud Sales Tech #AI Strategy Team

GeoCode's New AI Strategy Team

GeoCode, a company renowned for its web marketing and cloud sales technology, has outlined its ambitious plans with the establishment of the AI Strategy Team. Initiated on July 1, 2025, this new team aims to research and develop AI applications within their services and boost productivity across internal operations.

In an ever-evolving digital age, companies must focus on operational efficiency and value innovation to achieve sustainable growth. AI technology has been pivotal in transforming various business processes, including data analysis, content generation, and customer interactions. Furthermore, the recent legislative progress, such as the approval of the AI Promotion Bill in Japan's House of Councillors, underscores the societal and legal frameworks shaping the AI landscape. This strong demand for AI utilization reflects a crucial period for industries and governments alike.

Until now, GeoCode has supported business growth by maximizing the effects of AI in web marketing and offering cloud tools. However, to secure a competitive edge and significantly enhance the value they provide, the company recognized the critical need for a company-wide push towards AI integration. Establishing the AI Strategy Team is deemed a vital strategic investment designed to greatly improve current operations and deliver beneficial services for both clients and society.

Comments from Kazuya Sakayori

Kazuya Sakayori, a board member at GeoCode, shared insights on the revolutionary potential of AI technology. He believes that the evolution of AI has the capacity to redefine not only web marketing but also the broader landscape of cloud tools. He stated,

“We view this wave of transformation as a significant opportunity to substantially enhance the value we deliver to our clients.”

The establishment of the AI Strategy Team intends to advance the integration of AI into GeoCode’s services and operational processes, fundamentally aiming to boost overall productivity. It aligns with their corporate philosophy, which emphasizes utilizing web marketing and sales technology to create services that benefit both clients and society at large.

Previous Initiatives

The groundwork for the AI Strategy Team had already been laid in various activities prior to its formation. Here are some notable initiatives:

1. Launch of New Features in Next SFA

As of April 13, 2023, the cloud sales tool Next SFA has incorporated several features utilizing generative AI, such as business card management, email creation, record summarization, and meeting report generation. This implementation allows sales teams to allocate more time to tasks that can only be performed by humans, thereby improving efficiency in their operations.

2. Introduction of Article Creation Consulting

On April 18, 2023, GeoCode added article creation consulting that leverages ChatGPT to enhance SEO and content marketing efforts. This service aims to drive traffic through search engines to facilitate conversions efficiently.

3. Establishment of AI Utilization Guidelines

As of January 20, 2025, to encourage AI application in specific internal operations, GeoCode adopted AI Utilization Guidelines aimed at safe and effective AI use across their workforce. This is expected to accelerate ongoing research and development within the firm.

4. Internal Sharing of AI Project Reports

Starting May 19, 2025, the company's Technical Director began weekly sharing of reports summarizing AI-related topics and research results. Additionally, they launched an ‘AI Talk Room’ on the company chat platform to foster discussions on AI applications.

5. Free Provision of AI Security Diagnostic Tool

On June 17, 2025, GeoCode began offering a free AI security diagnostic tool for websites built on WordPress. This tool automatically detects and evaluates security risks, allowing users to easily understand and address security measures for their sites.

About GeoCode

GeoCode offers a blend of organic marketing and web advertising services, aiming to streamline and enhance business operations through comprehensive offerings, including the cloud sales support tool Next SFA. Their commitment to supporting customers extends across different facets of their business, from attraction to order acquisition, effectively contributing to digital transformation initiatives.

Company Name: GeoCode Inc.
CEO: Daisuke Haraguchi
Location: JR Shinjuku Miraina Tower 10F, 4-1-6 Shinjuku, Tokyo
Founded: February 14, 2005
Capital: 363.86 million yen (as of the end of February 2025)
Stock Listing: Tokyo Stock Exchange Standard Market (Ticker: 7357)
Website: GeoCode

Contact Information

For queries related to AI services and initiatives, please reach out to:
GeoCode Inc.
Organic Marketing Production Department
Email: [email protected]
Phone: 03-6274-8081