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GrowthLoop Integrates with Snowflake's Cortex AI

GrowthLoop has taken a major leap forward in marketing technology by introducing a deeper integration with Snowflake, a leader in AI data cloud services, during the Snowflake Summit 2025 in San Francisco. This collaboration brings forth the newly launched Compound Marketing Engine, which integrates seamlessly with Snowflake’s cutting-edge Cortex AI, a fully managed suite of artificial intelligence services.

The ground-breaking aspect of this integration is that it allows marketing teams to leverage their existing cloud data without the hassle of moving it around or compromising data governance. Essentially, marketing professionals can now unlock rapid growth through data-driven insights and actions powered by artificial intelligence. GrowthLoop has crafted a solution where users can utilize Snowflake's capabilities to activate AI Growth Agents, generating targeted audiences, suggesting customer journeys, and orchestrating omnichannel campaigns—all in real-time.

The Power of AI in Marketing

David Wells, Industry Principal for AdTech and MarTech at Snowflake, emphasized the importance of this integration, stating, "With Snowflake Cortex AI, our objective is to simplify AI application for every enterprise utilizing Snowflake. The GrowthLoop Compound Marketing Engine exemplifies how our mutual clients can effectively use AI agents for their data initiatives, expediting the transformation of data into valuable outcomes."

This integration stands as a monumental advancement for data leaders who strive to merge their marketing activities with a secured, governed, and unified data environment. By enabling straightforward marketing execution utilizing data stored in Snowflake, organizations can innovate without dealing with cumbersome ETL pipelines and complicated data mapping processes. As a result, businesses can experience the compounded influence of personalized marketing, rapid experimentation, and AI-driven orchestration without the confusion of data duplication and unnecessary complications.

Chris O'Neill, CEO of GrowthLoop, highlighted that data teams do not need to face a dilemma of choice between control and impact. The strengthened partnership with Snowflake unlocks the immense potential of first-party data combined with AI, allowing marketing teams to act more quickly, experiment more frequently, and ultimately drive significant business growth—all achievable directly within the Snowflake environment.

Key Advantages of the Integration

The integration of GrowthLoop’s marketing engine with Snowflake offers a multitude of benefits:

• - Snowflake-Native Activation: Users can build, analyze, and launch marketing campaigns that draw from their highest quality data directly stored on Snowflake through GrowthLoop’s Snowflake Native App available in the Snowflake Marketplace.
• - Secure LLM Integration: Marketers can leverage Audience and Journey Agents via simple natural language inputs using AI Studio, while maintaining strict adherence to Snowflake’s security protocols.
• - Unified Governance: Businesses can ensure a single source of truth while upholding enterprise-level access control, security, and privacy requirements.
• - Frictionless Collaboration: Marketers can access valuable data and AI tools without needing to write any code, thus promoting ease of use and collaboration.

Looking Ahead

This partnership marks a pivotal commitment to shaping the future of the marketing data stack, where operational ease, efficiency, and reliability become standard best practices rather than theoretical ideals. In a world where data plays an increasingly crucial role in marketing success, solutions like the GrowthLoop Compound Marketing Engine are set to propel organizations towards unprecedented growth.

To explore this innovation further or to experience a live demonstration, interested parties can visit GrowthLoop.com/Snowflake or connect at the GrowthLoop booth during the Snowflake Summit from June 2-5 in San Francisco.

About GrowthLoop: GrowthLoop is at the forefront of the Compound Marketing Engine space, focusing on driving exponential growth by enhancing the marketing cycle and employing agentic AI powered by enterprise cloud data. Their innovative Growth Agents create targeted audiences and journeys while efficiently managing campaigns across various channels, optimizing performance through continuous data analysis.

Recognized by G2 as a Momentum Leader for providing the Best ROI in the Enterprise sector, GrowthLoop is trusted by thousands of marketers from prominent companies like Google and Indeed to achieve accelerated growth through actionable AI strategies and measurable marketing results.