#USA #New York #Check Please #Soulmate Collection #Playmate

MIND GAMES Expands Its Soulmate Collection

MIND GAMES, a name synonymous with luxury and innovation in the fragrance industry, is thrilled to announce the launch of two new enticing fragrances: Playmate and Check Please. These incredible scents will be part of the esteemed Soulmate Collection and are set to debut exclusively on October 30, 2025, at Selfridges stores and on mindgamesfragrance.com.

A Partnership to Celebrate

In a statement that reflects the excitement of this collaborative effort, Alex Shalbaf, the founder and CEO of MIND GAMES, expressed how meaningful the partnership with Selfridges is for the brand. He noted, "Selfridges has long been a leader in bringing forward-thinking, luxury experiences to clients, and we are thrilled to introduce Playmate and Check Please in such an iconic space. This partnership reflects our shared dedication to creativity, artistry, and unforgettable storytelling through fragrance."

Selfridges will host a week-long installation from October 30 to November 5, offering customers an immersive experience reflecting the artistry behind these fragrances. Additionally, Birmingham's Level 2 men's department will display promotional materials from the fragrances from November 24 to 30, leading up to an atrium display up to January 25. These engaging installations will immerse customers in the fragrance stories, showcasing the brand's commitment to creativity and luxurious experiences.

The Fragrance Details

Playmate

Playmate is designed to captivate and intrigue with its refreshing opening notes of sweet Italian lemon and creamy coconut milk. Its heart features a floral medley of water lily, jasmine, and tiare flower, while the base contains warm notes of musk, vanilla bean, and golden amber, making it an addictive scent tailored for those who love the thrill of connection. The MSRP for Playmate will be $395 (US) / £270 (UK).

Check Please

On the other hand, Check Please offers an alluring balance of sophistication and charm. Its top notes include green apple, nougat, and hazelnut, leading into a heart that encompasses black plum, Bulgarian rose, and cinnamon bark. The fragrance is luxuriously anchored by oak barrel, vanilla bourbon, and amber, culminating in a bold and memorable scent. Like Playmate, Check Please is priced at $395 (US) / £270 (UK).

Creative Inspiration

Creative Director Mariana Shalbaf emphasized that these fragrances embody MIND GAMES' spirit - daring, sophisticated, and addictive. The designs encourage playfulness and exploration, making them perfect for those seeking unique sensory experiences.

MIND GAMES emerged from the artistic complexities of fragrance and the strategic elegance of chess, transforming olfactory artistry into an immersive experience. Founded in 2022, the brand has quickly expanded into various fragrance lines and recently introduced a home collection that complements its identity.

With accolades such as Packaging of the Year from The Fragrance Foundation and recognition from Men's Health in their 2025 Grooming Awards, MIND GAMES is revolutionizing modern perfumery through exceptional storytelling and craftsmanship. The fragrances will be available at exclusive retailers such as Neiman Marcus, Saks Fifth Avenue, and of course, Selfridges.

Explore more about MIND GAMES and the enchanting fragrances of the Soulmate Collection at their website mindgamesfragrance.com and on social media @mindgamesfragrance, and dive into the luxurious realm they have created.