#South Korea #Seoul #Hublot #BTS #Jung Kook

Hublot Welcomes Jung Kook as Its Global Ambassador

In a remarkable announcement, Hublot has officially appointed Jung Kook, the talented member of the global phenomenon BTS, as its new Global Brand Ambassador. This partnership, which transcends the realms of watchmaking and popular music, marks a poignant reunion of innovation and artistry from two industries that have made significant impacts in their respective fields.

On February 12, 2026, in Seoul, South Korea, the celebration of this collaboration illustrated not just a marketing strategy but a profound intersection between craftsmanship and creativity. Hublot has long been renowned for its innovative horological designs, while Jung Kook symbolizes the evolution of modern music, making this partnership particularly significant.

A Fusion of Excellence

Hublot's journey began in 1980 with a groundbreaking fusion of materials, featuring a gold case paired with a rubber strap. This daring move disrupted the luxury watch industry, paving the way for innovative designs that have defined modern horology. The brand has since maintained a philosophy of evolution—whether through the iconic Big Bang collection launched in 2005 or the latest reinvention, the Big Bang Original Unico, introduced in 2026.

Jung Kook embodies this spirit of fusion as well. His musical career, launching into the spotlight with BTS in 2013, showcases a diverse blending of genres that resonate with a broad audience, echoing Hublot’s ethos of innovation and creativity. As Jung Kook said, “Collaborating with Hublot feels like coming full circle,” referencing his performance at the FIFA World Cup in 2022 where Hublot was the Official Timekeeper.

Craftsmanship Meets Artistry

“Jung Kook is an influential force in contemporary music,” affirmed Hublot CEO Julien Tornare. “His passion mirrors our principles; he consistently redefines boundaries in his artistry.” Just as Hublot rethinks and refines its timepieces, Jung Kook's evolution as an artist aligns perfectly with this narrative of continuous growth and innovation.

This partnership is anticipated to not only elevate Hublot's profile in the realm of pop culture but also to explore the deep connections between time, artistry, and personal expression.

The Big Bang Original Unico, which Jung Kook will wear, is much more than just a watch. It symbolizes a celebration of twenty years of Hublot craftsmanship, embodying the journey of both the brand and its ambassador. It mirrors Jung Kook's artistic journey, characterized by depth and substantial evolution. The timepiece serves as an extension of his identity, perfectly aligning with his creative direction and personal style.

The Big Bang Original Unico: A Signature Piece

The Big Bang Original Unico, introduced in January 2026, represents a pinnacle of design and mastery at Hublot, boasting features that have redefined timekeeping standards. Built layer by layer, much like the artist's music, it is a symbol of interwoven narratives—of both Jung Kook’s artistic identity and Hublot’s heritage in timekeeping. This luxury watch encapsulates the essence of its creators,

Hublot’s watchmaking prowess is exemplified in its Unico movement, the brand’s first entirely in-house development which showcases robust architecture and advanced technology. With features like a front-facing column wheel and a 72-hour power reserve, the Unico movement elevates the watch’s performance to new heights, ensuring it remains both visually and technically superior.

The collaboration stands as a testament to the remarkable synergy between two worlds. Hublot’s innovative spirit and Jung Kook’s artistry create a vibrant intersection that promises to lead to exciting future endeavors. This partnership goes beyond mere branding; it symbolizes a celebration of creativity and a commitment to excellence that watchers and fans alike will surely appreciate.

In conclusion, as Hublot continues to challenge conventions and redefine what is possible in watchmaking, Jung Kook's addition to the brand's family signifies a dynamic new chapter. Expect to see this collaboration not just as a union of time and music but as a celebration of cultural influence, innovation, and the art of storytelling through craftsmanship.