#Japan #Singapore #World Bokan #Ahrefs Evolve #Overseas SEO

Insights from Ahrefs Evolve Mini in Singapore

On May 15, 2025, World Bokan Inc., a leading company in cross-border e-commerce and overseas web marketing based in Tokyo, Japan, participated in the international SEO conference, Ahrefs Evolve Mini – Singapore 2025. This event attracted over 200 marketers from more than ten countries, creating a vibrant platform for the exchange of the latest trends in overseas SEO and digital marketing.

What is Ahrefs?

Ahrefs is a globally recognized SEO analysis tool utilized by over 600,000 users worldwide. The company's flagship event, Ahrefs Evolve, focuses on the forefront of SEO and marketing. Singapore has emerged as an economic hub within the ASEAN region, making it a strategic location for such high-profile conferences.

Key Trends from the Event

The conference covered various hot topics that resonated with marketers dealing in international markets. Some of the most discussed subjects included:

• - Understanding SEO in the age of AI and user intent.
• - Strategies for achieving Product-Market Fit (PMF) in global markets.
• - Designing messages that transcend the boundaries between content and advertising.
• - Employee branding strategies that turn employees into influencers (Employee Branding or ECG).
• - Utilizing data acquired through SEO to drive advertising initiatives (data-driven operations).

These topics reflect the common challenges faced by marketing professionals as they navigate across borders, particularly for B2B companies and D2C brands.

Highlighted Session

A standout presentation was delivered by Jin Ma, Experience Director at Dentsu Singapore, focusing on maximizing results through the collaboration of SEO and paid media. Key insights included:

• - Using SEO data (search queries, conversion keywords) to inform ad copy.
• - Leveraging real-time advertising data (CTR, CVR) to enhance SEO efforts.
• - Expanding high-performing content into ad creatives.
• - Crafting copy that resonates emotionally with users based on SERP (Search Engine Results Page) insights.
• - Establishing a structured collaboration process from pre-launch, launch, to revisions.

Additionally, the success of this collaboration hinges upon establishing shared KPIs (ROI, assist CV) across channels and fostering effective cross-team communication.

Purpose of Participation

World Bokan had three specific objectives for attending this event:
1. Partner Development: Singapore's role as a digital marketing hub in Southeast Asia provided an excellent opportunity to network with local marketers and companies, fostering potential collaborations.
2. Practical Knowledge Acquisition: Engaging with professionals from various countries allowed our team to gather actionable insights that can be applied immediately to our work.
3. Awareness as Ahrefs Ambassadors: As official ambassadors for Ahrefs, we aimed to disseminate the effectiveness of their tools within the Japanese market while also sharing their benefits on a global scale.

Samurai & Ninja Campaign for Global Recognition

On the day of the event, our representatives donned “Samurai & Ninja” t-shirts and utilized social media hashtags to introduce ourselves. This unique approach garnered attention from local attendees, leading to fruitful exchanges with numerous international marketers. It served as an authentic way for our marketing company to integrate into this global environment while reinforcing our brand image.

Significance of Participation

Through our engagement at Ahrefs Evolve Mini, we realized three crucial takeaways:

• - Direct exposure to overseas marketing conditions equips us with knowledge that allows for swift responses to changes.
• - Collaborative challenges faced by international marketers help deepen our understanding of our own company’s obstacles.
• - Information must be shared rather than simply received to truly hold meaning.

Though the value derived varies according to company phase and participant role, representing our company on par with other marketers at a global conference symbolizes our team's growth and dedication to facing challenges head-on.

Future Outlook

Based on the insights gained, we plan to strengthen initiatives such as:

• - Enhanced support for Japanese companies looking to expand internationally.
• - Optimization of content marketing for English-speaking markets.
• - Improved integration between SEO and advertising strategies focused on conversions.

We are committed to continuing our participation in global conferences, bringing real information from these experiences back to Japanese businesses, thus bridging international marketing gaps.

About World Bokan Inc.

Founded in August 2014, World Bokan specializes in cross-border e-commerce and overseas market development, with a mission to deliver the charms of Japan to the world. Our company has established itself as a key player in assisting Japanese enterprises seeking overseas expansion.

Contact Information:
Representative: Yuki Tokuda
Location: 3F Naruhama Building, 4-39-1 Higashi-Ikebukuro, Toshima-ku, Tokyo
URL: World Bokan

For inquiries:
Email: consulting@s-bokan.com
Phone: 03-5207-2780