#United States #Forbes #Customer Service #East Lansing #BIGGBY® COFFEE

BIGGBY® COFFEE's Remarkable Achievement on Forbes' Customer Service list

BIGGBY® COFFEE has made a notable mark in the customer service landscape by securing the 115th position in Forbes' 2026 Best Customer Service list. This national coffee chain, known for its strong emphasis on customer interactions, stands proud among the top 300 brands recognized across the United States. The annual ranking, which showcases brands that excel in personal engagement, service speed, quality, and resolution effectiveness, was highlighted on October 14, 2025.

The recognition comes from an extensive survey carried out with more than 158,000 consumers, who collectively submitted over 3.8 million ratings across approximately 3,500 brands from August 2024 to July 2025. For a brand to qualify, it needed at least 400 evaluations, showcasing BIGGBY® COFFEE's solid reputation among its guests.

"This acknowledgment is significant as it stems directly from our customers," expressed Erin Kaylor, president of BIGGBY® COFFEE. "Every day, our baristas strive to ensure that patrons feel valued, seen, and cared for. Here, customer service transcends a mere department; it's embedded in our culture. Being featured in this list reinforces the importance of the connections we cherish with our customers."

This marks the third consecutive year that Forbes has compiled its Best Customer Service list, evaluating companies through industry-specific criteria. For restaurants, factors such as speed, accuracy, and guest experience play pivotal roles, which BIGGBY® COFFEE continuously invests in.

Mike McFall, CEO of BIGGBY® COFFEE, commented, "People will always remember how you make them feel. Since our inception, our aim has been to improve the world. When guests enter a BIGGBY® café, our goal is for them to leave in a better state than when they arrived. This recognition reflects the commitment and heart our franchise owners and baristas dedicate to this mission."

The announcement of this recognition coincides with a period of significant growth for BIGGBY® COFFEE. The franchise is undergoing a transformation with a renewed visual identity, an expanded leadership team, and the continued opening of new locations nationwide, all while still focusing on ethical and people-centered growth. The company is also devoted to ethical sourcing, aspiring to achieve 100% farm-direct coffee purchases by 2028.

"This honor serves to validate our daily efforts," Kaylor emphasized. "While great coffee is essential, fostering genuine connections carries even greater importance. We are thankful to every customer who took the time to share their insights on their experiences with us."

About BIGGBY® COFFEE:
Founded in 1995 in East Lansing, Michigan, BIGGBY® COFFEE operates as a national coffee franchise with over 450 establishments across 13 states. Remaining 100% franchise-owned, the company follows a business model designed to empower local entrepreneurs. The brand is rooted in a people-first philosophy, committed to fostering growth that aligns with core values—supporting franchise owners, baristas, and creating memorable experiences for all guests while collaborating with coffee producers dedicated to ethical practices.

To find out more about BIGGBY® COFFEE or explore franchise opportunities, visit www.biggby.com.