#Japan #Bunkyo, Tokyo #Matsukiyo #The Retino Time #Lip Essence

A New Addition to The Retino Time Family

The Matsukiyo Kokokara Company has announced an exciting addition to their popular cosmetic line, "The Retino Time." Starting from September 1st, 2023, the limited-edition "Wrinkle Lip Essence Plumper" in Red Brown will be available at select Matsukiyo and Kokokara Fine Group stores nationwide, as well as on their official online store.

The launch comes on the heels of the series surpassing an impressive 1 million sales, thanks to the inclusion of niacinamide, a well-known moisturization ingredient, in their lip serum range. This series was originally released to provide effective care for the delicate skin of the lips, ensuring they remain hydrated, full, and beautiful.

The Power of Niacinamide

Each product in the series, including the original "Wrinkle Lip Essence" and the Plumper version in "Nudy Pink" and "Sheer Red," offers incredible benefits due to its formulation with niacinamide. Known for its moisturizing properties, this ingredient helps in creating fuller, more voluptuous lips.

The new Red Brown shade stands out with its unique blend of warmth and transparency, making it a versatile option that suits a wide range of skin tones. It’s a trend-focused color that can be worn casually or glamorously, with excellent blendability. Not only does it color the lips beautifully, but it also moisturizes deeply, allowing wearers to achieve a luscious lip look without compromising on care.

Features of the New Product

The "Wrinkle Lip Essence Plumper in Red Brown" showcases:

• - Inclusion of chili pepper extract, enhancing hydration effects.
• - A thick serum layer that coats and moisturizes dry lips effectively.
• - A see-through yet natural finish that completes a lip makeup look seamlessly.
• - Fragrance-free and paraben-free formula to cater to sensitive skin types.

With a convenient packaging size of 8g and an affordable price point of 1,320 yen (tax included), this newcomer promises to impress not just beauty enthusiasts, but also anyone looking for practical lip care solutions.

Brand Background

"The Retino Time" brand is a collaborative effort between Matsukiyo Kokokara Company and Naris Cosmetics, aiming to provide total skincare solutions that cater to the needs of modern individuals who wish to maintain their beauty. The belief of the brand encapsulates the idea of growing and changing together with consumers, recognizing that skincare needs evolve with age.

With a constant commitment to beauty and wellness, Matsukiyo Kokokara continues to introduce products that meet the expectations of its diverse clientele. As the company expands its presence with approximately 3,500 stores across Japan, and an additional 79 stores overseas primarily in Asia, it remains focused on quality and innovation.



To learn more about this product and other offerings from Matsukiyo Kokokara Company, visit their official website. Additionally, customers can reach out to the customer support center for any inquiries regarding their products.

For press inquiries, please contact:

• - Matsukiyo Kokokara PR Office (Platinum Co., Ltd.)
• - Phone: 03-5572-6072
• - Email: [email protected]