ADAMA's New Active Ingredient Feralla® Moves Closer to EU Approval for Enhanced Mollusc Control

ADAMA's Feralla®: A Breakthrough in Mollusc Control

ADAMA Ltd., a global leader in agricultural solutions, has made significant strides towards the launch of its innovative active ingredient, Feralla®. Recently, the European Food Safety Authority (EFSA) announced a favorable assessment of Feralla®, marking a critical step towards its anticipated approval in the European Union (EU). This new molluscicide is designed to equip farmers with a more effective means of controlling pests that threaten crop yield and quality.

The Power of Feralla®

Feralla® is set to provide real benefits for farmers facing challenges in pest management, especially as regulations around pesticide usage grow stricter. With its rapid-stop-feeding effect, Feralla® promises to minimize feeding damage and improve crop outputs significantly. The recent trials indicate a remarkable performance, showcasing a 90% reduction in crop damage within just the first three days of application. These results are pivotal, as farmers are often under pressure to maximize both productivity and sustainability.

The technology behind Feralla® is a result of ADAMA's proprietary Desidro® Technology, which enhances the palatability of the treatment while ensuring a low concentration of active ingredients. This not only meets the efficacy needs of pest control but also aligns with the sustainability goals many modern agricultural practices demand.

A Commitment to Agriculture and Sustainability

Germain Boulay, Head of Global Herbicides and Molluscicides at ADAMA, expressed the importance of this innovation. He stated, "European farmers face growing challenges in pest control due to increasingly stringent regulations, all while striving to deliver high yields of premium-quality crops." Boulay emphasized that Feralla® represents ADAMA's dedication to providing solutions that meet these evolving needs.

With EFSA's positive conclusion, the focus now shifts to the EU Commission's approval, expected in 2025. After gaining approval, the launch of Feralla®-based products is projected to start in the UK, with subsequent rollouts planned for additional European markets.

Future Prospects for Farmers

This anticipated introduction of Feralla® is particularly significant, as it marks the first substantial innovation in molluscicides in the last decade and a half. Farmers are eager for effective solutions, and Feralla® aims to fill that void by providing a rapid-response option for slug and mollusc control.

ADAMA's proactive strategy, coupled with its commitment to sustainable agriculture, aims to equip farmers with advanced tools to enhance their productivity while complying with rigorous environmental standards. The essence of Feralla® encapsulates this vision, potentially reshaping the pest control landscape for European farmers.

A Glimpse into ADAMA's Vision

Founded on a culture of understanding the needs of farmers, ADAMA Ltd. leverages its global expertise to offer innovative solutions that address a myriad of agricultural challenges. With a comprehensive portfolio of existing active ingredients combined with cutting-edge formulation technologies, ADAMA is positioned to be a leader in the crop protection industry.

In Conclusion

The journey of Feralla® is just beginning, but the early indicators point to a significant impact on mollusc control in the agricultural sector. As farmers prepare for the upcoming season, the potential launch of this innovative solution brings hope for improved pest management practices, aligning productivity with sustainability. ADAMA is dedicated to empowering the agricultural community with this and other technologies that ensure a secure and prosperous future in farming.