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IDEATECH Takes the Stage at the LLMO Conference

On July 22, 2026, IDEATECH participated in the online LLMO Conference organized by LANY to explore the evolving landscape of AI in marketing. Under the title “Embed AI Context through Strategic PR,” the company revealed how businesses can influence AI recommendation criteria utilizing robust PR strategies.

Background of the Conference

The business environment is undergoing a transformation thanks to expanding AI modes and the effective implementation of ChatGPT advertising. Companies are now competing not just for rank in search results but also for inclusion as a recommended choice within AI-generated responses. This shift highlights the necessity of citations, or third-party mentions, in the context of AI search strategies, further emphasizing the importance of strategic PR.

In recent months, a growing recognition has emerged: to be selected in AI-driven recommendations, businesses must be aware of their desired perception and effectively disseminate relevant information to garner appropriate mentions. In this light, IDEATECH has been actively supporting over 800 companies in BtoB strategic PR and research marketing since its establishment in 2010. Looking ahead to 2025 and beyond, the firm has concentrated on content design aimed at AI search optimization, introducing its LLMO consulting service called “IDEA LLMO.”

Main Highlights of IDEATECH's Presentation

During the session, Junichi Kyo, Executive Director of IDEATECH, stressed the importance of understanding conversational generative AI's impact on consumer decision-making. He categorized AI interfaces into two main types: AI Overviews (brief summaries appearing in Google searches) and conversational generative AI models (e.g., ChatGPT, Gemini, and Claude). The latter has a more direct influence on purchasing decisions, offering recommendations based on consumer inquiries.

IDEATECH also shared insights from extensive research indicating that the sources of information referenced by AI vary depending on the nature of the question. For example, straightforward questions about product features tend to rely on official brand information, while inquiries such as “What do you recommend?” lead to citations from news articles, specialist media, and consumer reviews. Therefore, to gain AI recommendations, businesses must ensure their information is not only self-promoting but also well-represented across third-party platforms.

Four Criteria for AI Preparedness

The session defined four key conditions necessary for effective AI strategy:
1. Recognition in the category as a recommended choice.
2. Accurate identification as a competitor in purchase-oriented prompts.
3. Inclusion of business information in unbiased comparisons.
4. High recommendation strength, surpassing mere visibility.

Kyo highlighted the distinction that not all third-party mentions are valuable; it is crucial to understand the context in which a brand is perceived. As an example, he illustrated how a business wishing to be recognized as a leading BtoB strategic PR firm should prioritize mentions within relevant success stories, rather than irrelevant coverage highlighting unrelated aspects such as unique employee benefits.

The Essence of Strategic PR: Setting AI Selection Criteria

Kyo further emphasized that strategic PR should aim to shape not just awareness but also influence the decision-making criteria that consumers and AI utilize. He asserted that when AI is asked for recommendations, it narrows down options, selecting from a set of 20 to 30 companies based on specified criteria. AI relies entirely on available, documented information, unlike humans, who can be swayed by intuition. Hence, businesses need to articulate and disseminate these selection criteria widely to affect AI recommendation algorithms effectively.

This concept underpins the central message of IDEATECH: “The context for AI must be embedded through Strategic PR.”

Company Overview

Name: IDEATECH Inc.
Representative: President Tomo Ishikawa
Location: 3rd Floor, Dai-ichi Hoki Building, 2-11-17 Minami Aoyama, Minato-ku, Tokyo 107-0062
Established: February 2010
Business Focus: BtoB strategic PR, data marketing through methodologies like “Risapy®,” and various other marketing approaches.
Website: IDEATECH Official