Sinch Earns Tier 1 Status in ROCCO's 2024 RCS Market Impact Report

Sinch RCS Vendor Recognition

Sinch has recently garnered recognition as a Tier 1 vendor in the 2024 Market Impact Report by ROCCO, a notable industry assessment focused on mobile operators and advanced messaging solutions. This accolade comes as a result of extensive feedback collected from mobile operators across 64 countries, underlining Sinch's significant role in revolutionizing customer communication through its Customer Communications Cloud.

The ROCCO report evaluates major vendors based on over 30 key performance indicators (KPIs), such as reliability, technical innovation, customer support, service quality, and vendor responsiveness. This allows companies in the mobile messaging sector to gauge their standing and that of potential partners.

According to Francois Boshoff, Vice President and Head of Product Management at Sinch, the company is thrilled to be recognized alongside other esteemed vendors. Sinch’s commitment is evident through its support for mobile operators at various stages, from establishing RCS messaging to launching and monetizing RCS for Business. This includes their RCS Business Enablement Service, which equips operators with the necessary tools and infrastructure to promote RCS adoption and revenue growth.

Evolving Customer Engagement

Beyond merely enabling services, Sinch empowers mobile operators to enhance their digital engagement strategies using RCS, which facilitates robust, branded, and secure communications with subscribers. RCS is proving to be an indispensable channel for companies looking to foster enhanced customer interaction, marrying traditional messaging with modern capabilities.

Antonio Rodríguez, Chief Research Officer at ROCCO, highlighted Sinch’s technical strengths and proactive support. As mobile operators navigate the transition from traditional SMS to richer RCS solutions, they look for trustworthy partners who can help them thrive in this evolving landscape. The feedback from operators consistently highlights Sinch’s capability in meeting the industry's demands, showcasing its dedication to understanding the nuances of scaling RCS usage.

Focus on Future Developments

The ROCCO report goes beyond vendor rankings, delving into the future prospects of RCS in a digitally-centric economy. It positions Sinch as a key player that is helping operators monetize RCS effectively, emphasizing the necessity for reliable delivery, adaptable enterprise integration, and trackable engagement metrics. This forward-thinking approach is essential as the RCS landscape continues to adapt to new challenges and consumer expectations.

Sinch has long been a frontrunner in advocating for RCS, providing a solid infrastructure that both mobile operators and enterprises can trust. Their comprehensive platform supports richer, more engaging dialogues through multimedia content, suggested replies, and automation powered by artificial intelligence, ultimately creating seamless, app-like experiences within messaging applications.

With a global footprint spanning over 60 countries, Sinch is strategically positioned to support mobile operators in refining their messaging strategies while embracing upcoming trends such as RCS. As businesses evolve in their communication practices, having a reliable partner like Sinch can be a game changer for ensuring the success of advanced messaging initiatives.

To discover more about Sinch’s RCS capabilities and how they can facilitate change in your communication strategies, visit Sinch.com. Additionally, interested parties can reach out to Janet Lennon, the Director of Global PR Communications, at [email protected] or 1.206.914.6175 for further inquiries.