Exploring the Practicality of AI in Creative Work: Webinar Announcement

Webinar Announcement: AI Creativity in Practical Use

On June 3, 2026, Amana Inc., a leading company in transformative communication through creativity, will host an online webinar titled "How Effective is AI Creativity in Practical Applications? Insights from Real Projects on Using Generative AI and Quality Design."

With generative AI radically changing the landscape for visual and video production, speed and versatility are at an all-time high. However, leveraging AI for actual promotional content and advertisements presents unique challenges. AI outputs cannot simply be used as deliverables; issues like discrepancy in texture and form, alignment with brand identity, and quality differences across various channels must be tackled head-on.

This webinar aims to address how AI-driven creativity can be refined into a product ready for delivery.

In this session, Amana's A³ | amana AI Architects team will share case studies involving their generative AI projects. Attendees will gain insights into the various professionals involved in the production process, including planning, producing, art direction, retouching, CG creation, and editing, and how they evaluate, adjust, and elevate AI outputs into brand assets. Moreover, the transition from a singular visual to diverse channels like the web, social media, retail, and video will be unveiled.

Join us to discover how to move from merely ‘creating with AI’ to ‘mastering AI for quality branding’. With a unique perspective from A³, the webinar will shed light on the current state of creative production in the age of generative AI and the real infrastructure needed for successful project completion.

Speakers

Tohru Okamura

Producer, Amana Inc.
Tohru brings a breadth of production capabilities, covering corporate branding and development of a wide array of communication content. He emphasizes the importance of understanding the fundamental challenges and values faced by companies, conducting thorough research and interviews before producing effective solutions. Since November 2025, he has been active at A³ | Amana AI Architects as the Produce Section Manager and Producer.

Shota Ishimaru

Producer, Amana Inc.
Having started his career at Pyramid Film in 2007, Shota joined Amana in 2026, diving into AI-integrated production starting in 2024. He was a finalist for the Producer category at the 2025 JAC AWARD for Best Practices, and he focuses on delivering strong and beautiful visuals to the public.

Recommended For:

- Brand Managers and Marketing Staff: Those interested in integrating generative AI into promotional content but unsure how to maintain brand identity and quality.
- Advertising and Promotion Executives: Individuals needing guidance on organizing information and aligning with production companies when commissioning AI-led projects.
- Creative Directors and Art Directors: Professionals who want to distinguish areas suitable for AI intervention versus those requiring human oversight, grounded in real projects.
- Department Heads and Team Leaders: Those looking to create a collaborative development system that transcends individual skills, aiming for consistently high-quality outputs.

Event Details

- Date: June 3, 2026, from 12:00 PM to 12:50 PM
- Capacity: 200 participants
- Fee: Free
- Registration URL: Sign up here
- Contact Information: Tel 03-3740-4011, Email [email protected]

About Amana Inc.

Established in 1979 as a production company for advertising photography, Amana has expanded into one of Japan's largest creative studios offering a range of visual production services including stills and videos (TVCM, web videos), CG (retouching, 3DCG, apparel CG). Currently, the firm leverages its extensive creative resources and experience from over 10,000 projects annually to drive transformational communication that resonates with our clients’ audiences. By integrating unique proprietary solutions, Amana supports clients in enhancing their communication strategies and facilitating digital transformation initiatives.