#Japan #Tokyo #Cross Marketing #Kadence International #Asia Survey

Insights into Consumer Behavior Across Six Asian Countries

In a recent comprehensive study conducted by Kadence International, a subsidiary of Cross Marketing Group, insights into consumer behavior and living awareness across six Asian nations—Japan, Indonesia, Thailand, Vietnam, the Philippines, and India—were sought. This survey, which involved 200 employed individuals aged between 20 and 69 from each country, explored various factors, including purchasing methods, economic sentiment, and values regarding personal development.

Economic Sentiment and Values

The survey posed questions regarding attitudes towards life, personal growth, and socio-economic conditions, thereby measuring respondents' perspectives on a scale of five. In terms of aspirations for personal and professional growth, countries like Indonesia and India reported a positive inclination towards career advancement and self-improvement, indicating a culture that emphasizes personal challenges.

Conversely, Japan exhibited a notably neutral stance across various parameters. In categories that included feelings about the current economic climate and future prospects, Japan scored lower compared to the other nations in the survey, highlighting a disengaged perspective regarding economic well-being. The feeling of economic prosperity was significantly lower in Japan compared to India and Indonesia, where respondents conveyed a willingness to pay more for environmentally friendly products and to assist family and friends in need.

Japanese participants showed a strong tendency to express neutrality, particularly when discussing their own futures in relation to economic conditions, making their responses markedly less optimistic than their counterparts in Indonesia and India. This disparity emphasizes Japan's stark difference in outlook and perception when juxtaposed with the enthusiasm found in other nations.

Purchase Methods

When it came to purchasing habits for fresh food, non-perishable groceries, daily goods, and clothing, varying preferences were observed across the surveyed countries. Both Japan and the Philippines indicated a strong preference for in-store shopping as their primary method for purchasing food and everyday items.

In contrast, countries like Indonesia and Thailand leaned towards online shopping, particularly for clothing, but maintained a preference for physical stores for other types of purchases. Vietnam presented a unique mix, where fresh produce was primarily purchased from local markets, while clothing was sourced through online platforms and social media.

India stood out with its high utilization of online shopping for all types of purchases. Innovations in the marketplace have led to a trend where fresh foods can be delivered within ten minutes, allowing India to lead in e-commerce usage compared to the other five nations surveyed. The rapid expansion of delivery services in India is reshaping consumer behaviors and could profoundly affect regional purchasing patterns moving forward.

Survey Findings Summary

• - Survey Overview: Conducted through online research and targeting employed individuals aged 20 to 69 across six Asian countries.
• - Duration: July 15 to July 28, 2025.
• - Sample Size: 200 per country with equal gender representation.

This exploration into consumer practices not only showcases the geographic economic disparities but also offers a window into the values and priorities of differing cultures. With technology rapidly changing the shopping landscape, countries like India are swiftly advancing in digital transformation, while Japan's consumers exhibit a complex relationship with economic sentiment and environmental consciousness.

Company Background

Cross Marketing Group is based in Shinjuku, Tokyo, Japan, and specializes in digital marketing and research insights as a primary industry. Kadence International (Thailand) has been providing vital research insights since its establishment in 2015, allowing businesses in Asia to better understand and adapt to their consumer markets.

For further details on the complete findings, the full report can be accessed here.