Ernesta Unveils Elegant Fall Rug Collection Featuring Timeless Textures

Ernesta's New Fall Collection: A Luxurious Experience



As the leaves change and the air turns crisp, Ernesta, the renowned direct-to-consumer brand, has unveiled its latest collection: a curated selection of custom-sized rugs that combine comfort with timeless craftsmanship. With a focus on cozy textures and soft neutral tones, this new assortment, comprising nine distinct styles, creates a foundation of quiet luxury that effortlessly integrates into any living environment.

Ernesta's dedication to quality is evident in every piece of this collection, all of which are meticulously hand-loomed in India. By utilizing premium materials, such as 100% New Zealand wool, each rug is crafted to add depth and sophistication to interior spaces. The result is a stunning array of rugs that cater to both contemporary and traditional aesthetics.

Highlights of the Collection



Among the standout pieces are several styles that embody the essence of elegant design:

  • - Brooks: This rug features a chunky bouclé texture that is handspun, providing a plush and nubby surface that invites comfort into any room. Its dimensional feel is perfect for adding warmth to your space.
  • - Xander: A true work of art, this rug showcases a plush 100% wool pile interspersed with hand-loomed loops. The combination of contrasting textures offers both visual interest and tactile delight.
  • - Warren: Crafted from 100% wool yarn, Warren boasts a richly variegated tone that seamlessly blends with various design themes, enhancing any room's aesthetic.

The collection does not limit itself to a single style; it includes a wide array of designs ranging from textural flatweaves to cushioned piles. Each rug is constructed to not only enhance a room's look but also provide long-lasting comfort and durability, making them an ideal choice for both designers and homeowners.

A Statement of Luxury and Comfort



Rosa Glenn, Chief Merchandising Officer at Ernesta, expresses the brand's vision: "With this launch, we focused on creating rugs that feel as good as they look—versatile, elevated pieces designed to ground a space in comfort, beauty, and quality that lasts. It's a collection that speaks to both quiet luxury and everyday living."

This carefully curated line emphasizes that rugs can be both functional and aesthetical. Whether you are redesigning your living room, adding a touch of softness to a bedroom, or creating an inviting atmosphere in your hallway, Ernesta’s new collection has something to offer each homeowner.

To explore the new collection or request samples, interested customers can visit ernesta.com or their nearest Ernesta showroom. This seamless shopping experience allows customers to see and feel the curated selections.

Ernesta continues to redefine the rug-buying experience with its commitment to quality and customer-focused service. Whether you are embarking on a new home design project or looking to refresh your current decor, Ernesta promises a premium selection that will transform any room.

About Ernesta



Emerging as a leader in home design, Ernesta specializes in custom-sized rugs that are fit to the inch. The brand understands that the right rug is foundational to expert design. With streamlined processes, Ernesta ensures that customers receive bespoke rugs delivered within 2-4 weeks. Designers can also enjoy exclusive benefits through Ernesta's trade program.

Having recently won the 2025 Home Renovation Awards by Good Housekeeping, Ernesta is setting new standards in the industry, championing both quality and consumer satisfaction in home design.

Topics Consumer Products & Retail)

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