#Edinburgh #Scotland #Scotch Whisky #Glenmorangie #Harrison Ford

Harrison Ford Becomes the Face of Glenmorangie Single Malt Whisky

Glenmorangie Highland Single Malt Scotch Whisky has unveiled an exciting global campaign featuring none other than Hollywood legend Harrison Ford. Known for his iconic roles in countless films, Ford brings a unique presence to this campaign, directed by Joel Edgerton.

A Journey Through Scotland

Titled "Once Upon a Time in Scotland," the campaign follows Ford as he travels to the origins of Glenmorangie, exploring the rich craftsmanship that goes into every bottle of this complex and refined whisky. Along the way, he immerses himself in the cultural quirks of authentic Scotland—from the nuances of the Scottish accent to the etiquette of wearing a kilt, not to mention sharing a dram with locals. The scenes are shot in an improvised, off-script style, providing an engaging twist to traditional advertising.

As viewers accompany Ford through the picturesque Highlands, they are treated to stunning visuals showcasing the breathtaking landscapes of northeastern Scotland. The historic distillery in Tain, where Glenmorangie has been crafted for over 180 years, takes center stage, along with the beautiful Ardross Castle from the 19th century and the stunning scenery surrounding Loch Glass.

In this distinctive campaign, members of the distillery team appear alongside Ford, contributing to a layer of authenticity and charm. The flagship whiskies featured are Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old, both playing pivotal roles in the storytelling.

Creative Direction by Joel Edgerton

The campaign consists of twelve episodes accompanied by a short film, all complemented by the striking photography of fashion photographer Lachlan Bailey. One of the highlights features Harrison Ford in a stylish Scottish kilt designed by the streetwear brand Palace. According to Caspar MacRae, President and CEO of The Glenmorangie Company, having Harrison Ford as a global ambassador for their brand feels like a dream come true. Ford's love for whisky and his appreciation for craft mirror the philosophy of Glenmorangie itself, where both the actor and the distillery team showcase their talents and humor.

Ford expressed his enjoyment of working with the distillery team, stating that the production was filled with lovely surprises and unexpected moments. The humorous approach taken by Glenmorangie allowed everyone to not take themselves too seriously, resulting in a project that feels both charming and entertaining.

Joel Edgerton, the director, highlighted his desire for the campaign to stand out from conventional ads. He emphasized the importance of creating something slightly disruptive and mischievous within the traditionally serious world of whisky marketing. He hopes that viewers will enjoy the short film and the full-length episodes, sharing them widely amongst their friends and family.

Global Reach of the Campaign

"Once Upon a Time in Scotland" is scheduled to debut on January 28, 2025, across various online video platforms, connected TV, out-of-home advertising, and social media. The six episodes, along with behind-the-scenes content, will be available in their entirety on Glenmorangie's official website, with additional releases set for later in 2025.

Through this unique campaign, Glenmorangie not only showcases its prestigious heritage and craftsmanship but also presents a whimsical and authentic glimpse into the spirit of the Highlands—one that fuels their boundless imagination. Glenmorangie invites whisky enthusiasts everywhere to join Ford in discovering the real people and places behind their award-winning spirits.