#Japan #Tokyo #wellness #OXO Project #arwe

Experience the Korean Dermacare at OXO Project

The renowned Korean dermacare brand arwe will make its debut at the OXO Project from August 7 to 9, 2026, in Harajuku, Tokyo. This event, produced by IROA, aims to redefine self-care experiences, showcasing Korean wellness, beauty, and food brands. As arwe joins this initiative, its philosophy aligns perfectly with the event’s mission to encourage everyone to prioritize self-care in their daily lives.

Philosophy of arwe

Founded with the philosophy of “Offset your body, arwe”, arwe focuses on providing balanced care for hair and body without overwhelming the user. Developed from knowledge acquired in professional hair salons, arwe products are formulated for a daily self-care routine that is not merely about cleaning but rather embracing and adjusting to one's condition day by day.

Arwe emphasizes the importance of not sticking to a single type of treatment; instead, consumers should assess their needs each day. This approach reinforces the connection between expert knowledge from salons and the everyday practices of individual self-care, taking a holistic view of wellness.

Quality and Functionality

The product range from arwe reflects a commitment to safety and skin-friendliness. Their natural vegan philosophy ensures the use of gentle yet effective ingredients suitable for the whole family. Each product is crafted to deliver salon-level quality at home, combining functionality and a pleasant sensory experience that users desire. Popular items include:

• - Bitter Butter Body Wash: Known for its moisturizing attributes and a scent blending figs and butter, it brings a luxurious experience to daily routines.
• - Scalp Care Shampoo: Tailored for different scalp needs, addressing daily changes in the scalp’s condition.
• - Hair Treatment: Designed to minimize stress on the scalp while providing essential nourishment.

These products transform routine hygiene into meaningful self-care moments.

Transform Daily Routines

Arwe sees daily activities such as washing and grooming as part of an overarching wellness routine rather than isolated tasks. The POP-UP event will allow attendees to experience the brand’s signature fragrances and textures in person—something that online shopping can lack. Notably, attendees can immerse themselves in arwe’s vision of self-care and instantly engage with its products.

Experience at OXO Project

Participants at the POP-UP event will be able to try out arwe's best-selling Bitter Butter Body Wash and the Yuzu Body Wash, engaging in an interactive environment where they can discover their preferred scents through scratch-off events that guarantee prizes.

Exclusive Campaigns for Attendees

1. Instagram Follow & Share Campaign: By following arwe’s official Instagram and sharing a specific post in their stories, visitors can receive sachets of the Bitter Butter Body Wash along with a 40% discount coupon for Qoo10.
2. LINE Friend Addition & Scratch-Off Event: Adding the official LINE account grants access to a scratch-off event with a 100% win rate, with prizes including the body wash, signature hand balm, and other exciting items.

Note: Each campaign entry is limited to once per person per day, and all prizes are available while supplies last.

Event Details

The OXO Project happens from August 7 to 9, 2026, at Jingumae Court C 1F, Tokyo. Opening times are from 11:30 AM to 7:30 PM on the 7th and 8th, and from 11:30 AM to 4:00 PM on the 9th, with various wellness classes and sessions available.

Growing Brand Across Borders

arwe is rapidly expanding its influence beyond South Korea, where it has achieved notable rankings on platforms like Qoo10 and Musinsa. Its successful entry into Japan is supported by a positive reception to its products’ quality and aesthetics, and the brand continues to build its presence in North America. arwe is well on its way to becoming a global leader in the wellness and beauty industry.

Conclusion

Don't miss the chance to engage with arwe at the OXO Project—a celebration of self-care that encourages everyone to underscore the importance of wellness in daily routines. Experience the soothing scents, effective formulas, and holistic approach to hair and body care that arwe champions.

For more inquiries about the OXO Project, reach out to the PR Team at IROA through [email protected].