The Rise of iSearch Marketing Japan in the Instagram Ad Space
As the Instagram advertising market surges globally, especially in Japan, iSearch Marketing (ISM) is making significant strides. With a focus on the 20- to 40-year-old female demographic, the utilization of Instagram searches is now competing with traditional Google searches in driving purchasing and reservation decisions. Having supported over 20,000 advertisers worldwide and achieving over 1 billion yen in advertising revenue, ISM is venturing into Japan with the establishment of its subsidiary, iSearch Marketing Japan (ISMJ), set to launch in October 2024.
A Savior for Small Businesses: High ROI with Low Costs
Small and medium-sized enterprises (SMEs) in Japan face increasing pressure to attract new customers while grappling with limited advertising budgets. Traditional Google Ads have become less effective due to rising click costs and stiff competition from larger corporations.
ISMJ addresses these challenges with its
Instagram Ad Optimization Service, designed to ensure higher returns on investment. The results speak for themselves:
- - Click-through rate (CTR): 15% to 25%
- - Store visit conversion rate (CVR): up to 20%
- - Advertising cost reduction rate: up to 40%
In Korea, numerous success stories have emerged where salons and restaurants doubled their revenue without increasing their advertising budgets.
Differentiation Strategy Backed by AI and Patented Technology
ISMJ’s strength lies in its innovative advertising optimization powered by AI and its proprietary patented technologies. The company holds six patents covering:
- - Social media big data analysis systems
- - SNS marketing systems
- - Customer management systems
- - Store marketing optimization systems
- - Online marketing big data analysis systems
- - Place marketing optimization systems
These advanced technologies enable ISMJ to enhance follower engagement, improve likes, and strengthen responses in story ads, thereby facilitating efficient customer attraction strategies.
Real-world Implementation: Test Cases in the Japanese Market
During initial trials in Japan, a restaurant chain achieved remarkable results:
- - A 2.5-fold increase in followers within three months of ad placements
- - New reservations via Instagram searches surged by 180%
- - The advertising ROI exceeded 520%
Similarly, a nail salon saw its weekly booking slots fully reserved after ranking high on Instagram’s recommendations.
CEO Comments
“Having achieved 1 billion yen in advertising revenue in Korea, we are now ready to share our insights with local SMEs. Japan's Instagram ad market is still in its infancy and offers a competitive blue ocean for growth. Through low-cost, efficient advertising operations, we are committed to supporting the growth of Japan’s small businesses,” stated Kim Sung-cheol, CEO of iSearch Marketing Japan.
Company Overview
- - Company Name: iSearch Marketing Japan
- - Location: 3-9-7 Nishishinjuku, Shinjuku-ku, Tokyo, Frontier Shinjuku Tower Office 3rd Floor, Room 315
- - CEO: Kim Sung-cheol
- - Established: October 2024
- - Business Activities: Instagram ad operations, SNS ad optimization, AI marketing, data analytics
- - Phone Number: 03-6736-4754
- - Official Website: https://ismj.co.jp