#Japan #Yokohama #Coolish #Oriental Akasaka #HIDANE

Lotte's Coolish and Oriental Akasaka Team Up for a Summer Surprise!

Mark your calendars for July 31st, as the beloved “drinking ice” brand, Lotte Coolish, is back for another exciting collaboration with the Sauna Resort Oriental Akasaka. This partnership promises a refreshing escape during the sweltering summer months with the event themed “Cool Refreshing Moments with Coolish!”

Overview of the Collaboration

The event will transform the sauna experience in a unique way. Throughout the collaboration period, the baths at Oriental Akasaka will be taken over by none other than the Coolish mascot—a gigantic white dragon known as the Vanilla Dragon, vividly inspired by the brand's popular vanilla ice cream. This whimsical decoration promises to create a memorable atmosphere for all visitors.

Visitors will be treated to the sauna's signature icy cold bath, lovingly renamed the “Coolish Water Bath,” which will be imbued with the delightful fragrance of vanilla, mimicking the taste and sensation of Coolish itself. This innovative twist will allow you to immerse yourself in the Coolish experience like never before!

As you venture through the sauna, the entire bathing area will be enveloped in the whimsical world of Coolish, creating an enchanting ambiance that encourages relaxation and enjoyment.

Shower Area Enhancements

Adding to the fun, the shower area will offer a special “Coolish Bath Shampoo Set.” This kit includes shampoo, conditioner, and body soap, all designed to make your bathing experience extra refreshing and enjoyable. Guests can indulge in a full sensory experience as they scrub away the heat of summer with Coolish-themed products.

Exciting Giveaway Campaign

Don’t miss the chance to be one of the first 1,000 guests! By simply following the Instagram accounts of Lotte Coolish and Oriental Akasaka and showing the follow screen at the reception, you can receive a complimentary Mini Coolish Vanilla. Supplies are limited, so be sure to get there early to avoid disappointment!

Event Timeline

• - Event Duration: July 31st – August 27th, 2025
• - Important Note: The giveaway of Mini Coolish Vanilla and the availability of the Coolish Bath Shampoo Set and Coolish Water Bath will be while supplies last. Don’t delay your visit!

Featured Instagram Accounts

• - Lotte Coolish Official
• - Oriental Akasaka Official

Words from the Collaborators

Lotte Coolish Team

Kazuki Watanabe from Lotte's marketing department expressed enthusiasm about this year’s partnership: “We are excited to transform the entire bathing space at Oriental Akasaka into a Coolish haven. We anticipate a great response from our guests!” He urges everyone to experience the delightful sensation of enjoying Coolish right after a sauna session, highlighting it as the ultimate summer indulgence.

Oriental Akasaka Team

Lyotaka Kawaguchi, Chief Officer at Centurion International (which operates Oriental Akasaka), emphasized the importance of staying cool during the scorching summer. “Our silky single cold bath is the perfect way to beat the heat. Don't miss out on the unique Coolish Water Bath—it’s a must-see!”

HIDANE Team

Sho Suzuki, co-founder of HIDANE, shared how this collaboration began: “Our intention is to express the delightful sensations of Oriental Akasaka’s glacial silky bath as if you are indulging in Coolish. The Vanilla Dragon, a character from Coolish advertisements, will dominate the space. We invite everyone to experience this cool escape and combat the summer heat with a refreshing burst of Coolish!”

About Lotte Coolish

Lotte Coolish is a refreshing drinking ice treat that provides invigorating coolness with a clean sweetness, perfect for anytime and anywhere. Its mission is to deliver satisfying moments to everyone worldwide, ensuring everyone enjoys a delightful time. Visit the official Coolish website for more info.

About HIDANE

HIDANE is a media and marketing firm based in Yokohama, Kanagawa, specializing in sauna operations and advertisements. Established in August 2023, the company's mission is to create unique experiences for sauna enthusiasts across Japan. Learn more at their official site.