Unlocking Insights with FORM's New Market Monitor
In an era where data-driven decisions are pivotal, FORM has introduced a groundbreaking resource for the beverage industry, the
Market Monitor. This innovative tool aims to enhance understanding of market dynamics, particularly in the realms of beer, spirits, and non-alcoholic beverages. With the continuous evolution of consumer preferences and market conditions, having access to comprehensive data is crucial for strategic planning and effective execution.
Data-Driven Decisions in Beverage Industry
According to Kevin Corcoran, FORM's Chief Sales Officer, businesses within the beverage sector often grapple with uncertainties stemming from changes in international policies, state regulations, and consumer tastes. The newly launched Market Monitor provides invaluable snapshots of critical industry metrics, thereby enabling companies to align their strategies with the ongoing market shifts.
The Market Monitor is fueled by cutting-edge technology from FORM’s flagship product,
GoSpotCheck. This AI-powered software improves the accuracy and efficiency of market data collection from various sources. By aggregating information from large-format retailers across multiple states, the report captures a wealth of data covering over 75,000 products from approximately 1,300 brands, ultimately benefitting manufacturers, distributors, retailers, and other stakeholders in the beverage supply chain.
Key Market Insights
The form of data presented in the Market Monitor ranges from shelf share metrics to pricing averages. Here’s a glimpse of the key findings from April 2025:
Beer
- - Empty Facings: 6.3%
- - Shelf Share by Supplier: Three companies dominate over 60%
- - Shelf Share by Brand Family: No brand exceeds a 9.3% share
- - Domestic vs. Imports: 72% domestic, 28% imports
- - Packaging Insights: 67.3% of sales come from cans, with the median price for a 12-pack at $13.62
Whiskey
- - Empty Facings: 6.3%
- - Shelf Share by Supplier: 51% attributed to the three largest suppliers
- - Shelf Share by Brand: Maximum share held by a single brand stands at 6.1%
- - Domestic vs. Imports: 62% domestic, 38% imports
- - Pricing Insights:
- Top Shelf: Median price $39.99, Average price $43.45
- Shelf One: Median price $21.96, Average price $24.68
Tequila
- - Shelf Share by Supplier: The top three suppliers account for 48.9%
- - Shelf Share by Brand: Dominated by the top three brands with a 30.5% share
- - Pricing Insights:
- Top Shelf: Median price $39.99, Average price $43.16
- Shelf One: Median price $26.99, Average price $33.51
Non-Alcoholic Beverages
- - Empty Facings: 4.35%
- - Shelf Share by Supplier: 53.9% by the two largest suppliers
- - Shelf Share by Brand Family: 21.3% by the two largest family brands
- - Classification Insights:
- 52.7% carbonated soft drinks
- 13.6% energy drinks
- 10.2% water
Future Analysis and Trends
FORM intends to make the Market Monitor a recurring resource, with plans to refine the data collection process monthly. This ensures that industry players receive up-to-date insights, aiding in the detection and anticipation of market trends over time. The GoSpotCheck application’s efficiency allows for real-time analyses, thus equipping stakeholders with timely reports that can impact their operational strategies.
As companies work to navigate the complexities of the beverage landscape, tools like the FORM Market Monitor serve as vital resources. By harnessing data insights, businesses can make informed decisions that align with both current consumer demands and broader industry trends. The starting point of this analytical journey is accessible through the full reports available on FORM's website, guiding participants in the beverage sector toward future successes.
For a complete analysis of the beverage sectors including beer, whiskey, tequila, and non-alcoholic market trends, check out FORM's releases at
FORM's GoSpotCheck Report.
About FORM
Founded to empower mobile workforces, FORM is a leader in AI-driven tools that enhance operational execution across various industries. Their acclaimed GoSpotCheck application has been widely adopted by Fortune 500 companies aiming to boost performance and achieve superior results. Explore more about their solutions and how they can revolutionize your approach to market insights at
FORM.