Sunbrella® Unveils Innovative Trade Program for Designers and Architects

Sunbrella® Unveils an Innovative Trade Program for Designers and Architects



Sunbrella, a pioneer in performance fabrics for both indoor and outdoor applications, has announced the launch of its new Trade Program designed specifically for interior designers. With this initiative, Sunbrella aims to streamline the sourcing process for design professionals, fostering better collaboration and enhancing efficiency throughout the design journey.

A Purpose-Built Initiative



This Trade Program was developed with the insights and experiences of interior designers in mind. It encompasses a user-friendly platform that simplifies access to Sunbrella's vast portfolio of fabrics and products, creating a reliable source for design needs. By offering preferred pricing and tailored support, Sunbrella invites designers to explore a multitude of options, allowing them to find the perfect materials for their projects. This flexibility is particularly useful in an industry where aesthetic variety and texture are key to creating inspiring environments.

Streamlined Access and Enhanced Ordering



The new program features streamlined access to Sunbrella fabrics by the yard, revealing a growing selection of textures, patterns, and constructions. Designers can also order finished products that incorporate the durability and style synonymous with the Sunbrella name, extending its performance capabilities into every layer of a residential or commercial space. The Trade Program encourages innovative applications of Sunbrella materials, showcasing their vast range of aesthetics and designs.

Program Benefits


1. Exclusive Trade Pricing: Members of the Trade Program will benefit from reduced pricing on both fabrics and finished goods. This includes award-winning indoor/outdoor throws and tailored drapery solutions.
2. Complimentary Memo Samples: Designers will have unlimited access to samples, allowing them to experiment with a variety of styles and textures, from sophisticated neutrals to bold and vibrant patterns.
3. Preferred Connections: The program provides access to a network of trusted partners, including fellow brands and exclusive design collaborations, enhancing the resources available to designers.
4. Simplified Orders with Quick Turnaround: The new functionality for large orders expedites the sourcing process, with the majority of products available within days, coupled with made-to-order options tailored to varied project demands.
5. Personalized Support: Designers will receive dedicated assistance at every stage from the Sunbrella Trade Program team, ensuring a seamless experience as they navigate through sourcing, specification, and final installation.
6. First Access to New Offerings: Program members will have early visibility into new product launches and benefits from partner collaborations.

An Industry Commitment



Sarah Dooley, Senior Director of Design Trade Sales and Marketing, expressed the company’s pride in launching this program, reflecting their commitment to supporting today’s interior design professionals with offerings that emphasize performance, versatility, and ease of use. "Through extensive research and innovation, Sunbrella has created textiles and products that integrate into every aspect of home design, and this program showcases our dedication to the design community by offering best-in-class materials alongside comprehensive support."

For over six decades, Sunbrella has built a reputation for exceptional durability, comfort, and style. The Trade Program further strengthens this legacy, providing a cohesive platform to help designers effectively leverage the expansive Sunbrella portfolio. Collaborating with prominent design partners, such as Sien + Co, CW Stockwell, Block Shop, and Kelly Ventura, enhances the diversity of fabric options available for creative integration in various design scenarios.

Join the Trade Program



The Trade Program is now open for applications from qualified members of the design community. Interested designers can apply online to start accessing exclusive benefits and resources tailored to enhance their project workflows. For more information, visit sunbrella.com/residential-designer.

Sunbrella continues to revolutionize the industry, empowering designers with resources needed to create extraordinary and lasting spaces for their clients. From high-performance textiles suitable for a wide array of applications to stylish, innovative designs, Sunbrella is committed to pushing the boundaries of what performance fabric can achieve.

Topics Consumer Products & Retail)

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