#Japan #Tokyo #FamilyMart #Convenience Wear #Fall Collection

FamilyMart Unveils New Summer Products from Convenience Wear

As summer approaches, FamilyMart, headquartered in Minato, Tokyo, is getting ready to celebrate its 45th anniversary in September 2026. The company is dedicated to an ongoing mission defined by five key pillars, striving for its goal of being the best shop for customers under the motto, "Finding the best things."

On July 17, 2026, FamilyMart will launch new products from its original apparel brand, Convenience Wear, at approximately 16,400 stores nationwide. The collection features a brand new square-shaped version of their best-selling sunglasses and a stylish Mexican border face towel that ties in with their existing towel lineup.

The New Square Sunglasses

The original Convenience Sunglasses have sold over 110,000 units, and now a new square design joins the lineup. Designed through a collaboration with prominent fashion designer Hiroshi Ochiai, these sunglasses provide a blend of aesthetic and functionality. With a modern, square shape that easily fits into everyday life, they also boast impressive UV protection, blocking 99% of harmful rays.

Key Features of the Sunglasses

• - Name: Convenience Sunglasses Square
• - Price: ¥2,264 (tax included: ¥2,490)
• - Release Date: From July 17, 2026
• - Nationwide Availability
• - Specifications: The new variant utilizes recycled Tritan™ Renew plastic in the frame, emphasizing sustainability. The polarized lenses, made from plant-based Triacetate, effectively reduce glare, allowing wearers to enjoy sunny days comfortably while being environmentally friendly as they are BPA-free.
• - Color: Black

These sunglasses are crafted to provide a snug fit using spring hinges, ensuring comfort and style are perfectly embodied in this classic frame.

The New Mexican Border Face Towel

In addition to the sunglasses, FamilyMart is excited to unveil the soft and absorbent Mexican border face towel, designed for ultimate comfort and practicality in the summer heat.

• - Name: Soft Towel (Face Towel)
• - Price: ¥990 (tax included: ¥1,089)
• - Release Date: From July 17, 2026
• - Nationwide Availability
• - Specifications: This face towel employs a unique twist in its fibers, resulting in a soft touch that is gentle on the skin. Combining high absorbency with a captivating Mexican border design that complements current towel offerings, it’s perfect for keeping you dry during summer activities.
• - Size: 34cm x 80cm
• - Color: Mexican Border

About Hiroshi Ochiai

Hiroshi Ochiai, born in Tokyo in 1977 and a graduate of Bunka Fashion College, is a celebrated fashion designer. He founded his brand, FACETASM, in 2007 and received the Newcomer Award at the Mainichi Fashion Awards in 2013, followed by the Grand Prize in 2016. His contributions span international platforms, including collections showcased at Paris Men’s Fashion Week and costume design for the closing ceremony of the Rio Olympics. Ochiai collaborates with renowned global brands such as NIKE, Coca-Cola, and Levi's, creating innovations in street fashion.

With these new products, FamilyMart aims to cater to customers’ needs by providing items that exemplify quality and style while promoting sustainability. They strive to be a comforting presence in your daily life, making convenience an essential part of your routine.

As the company looks forward to celebrating its 45th anniversary, its commitment to creating a better shopping experience continues to grow. The special campaign, "The Best Challenge," aims to bring innovative products and services that resonate with customers' evolving preferences as they foster a closer community connection with each individual.

For more details regarding FamilyMart's 45th anniversary initiatives, visit FamilyMart's Special Anniversary Site.