American Licorice™ Company Promises New Innovations at 2025 Sweets & Snacks Expo
The American Licorice™ Company, a timeless candy manufacturer with over a century of history, continues to thrive amidst evolving market dynamics. Scheduled to showcase its latest advancements at the 2025 Sweets & Snacks Expo, the company is buzzing with excitement over its recent product innovations, particularly its beloved brands: RED VINES® and SOUR PUNCH®.
As a family-owned enterprise since 1914, American Licorice has a deep-rooted legacy in the confectionery industry. Its iconic RED VINES® remains a favorite among candy enthusiasts, while the launch of SOUR PUNCH® in 1990 marked their successful entry into the sour candy market. With a headquarters in La Porte, Indiana, and a production facility in Union City, California, the company maintains a commitment to quality and customer satisfaction.
This year's lineup is a testament to the company’s dedication to adaptation and growth. Senior Product Innovation Manager Kyle Stout expressed enthusiasm about the new offerings, particularly emphasizing the launch of a new sub-brand under RED VINES® called Vines. This initiative is tailored to resonate with younger audiences, introducing them to exciting products like tropical-flavored Gummy Peaces and Filled Ropes, as well as themed candies set for Halloween.
In addition to Vines, SOUR PUNCH® is set to introduce their new Filled Straws, featuring eye-catching dual color and flavor combinations. With flavors such as Blue Raz Lemonade and Cherry Limeade, these products are designed to provide both a playful and sour experience, appealing to both kids and adults alike.
Among the highlights expected at the expo are the SOUR PUNCH® Filled Straws, available in:
American Licorice™ Company’s steadfast approach in celebrating innovation while honoring tradition ensures their presence in the competitive candy landscape. As they prepare for the Sweets & Snacks Expo, the company looks forward to continuing its legacy of bringing joy through delightful flavors and playful experiences to candy lovers of all ages. This year's showcase not only highlights their resilience but also their zest for creating treats that resonate with the hearts and taste buds of American consumers.
As a family-owned enterprise since 1914, American Licorice has a deep-rooted legacy in the confectionery industry. Its iconic RED VINES® remains a favorite among candy enthusiasts, while the launch of SOUR PUNCH® in 1990 marked their successful entry into the sour candy market. With a headquarters in La Porte, Indiana, and a production facility in Union City, California, the company maintains a commitment to quality and customer satisfaction.
This year's lineup is a testament to the company’s dedication to adaptation and growth. Senior Product Innovation Manager Kyle Stout expressed enthusiasm about the new offerings, particularly emphasizing the launch of a new sub-brand under RED VINES® called Vines. This initiative is tailored to resonate with younger audiences, introducing them to exciting products like tropical-flavored Gummy Peaces and Filled Ropes, as well as themed candies set for Halloween.
In addition to Vines, SOUR PUNCH® is set to introduce their new Filled Straws, featuring eye-catching dual color and flavor combinations. With flavors such as Blue Raz Lemonade and Cherry Limeade, these products are designed to provide both a playful and sour experience, appealing to both kids and adults alike.
Among the highlights expected at the expo are the SOUR PUNCH® Filled Straws, available in:
- - Blue Raz Lemonade: A fusion of Blue Raspberry and Lemonade flavors, these straws are coated with the signature sour blend for an electrifying taste experience. Retailing at $2.99 to $3.49 for a 5 oz. bag, they promise to add a pop to any candy assortment.
- - Cherry Limeade: These straws combine the tartness of cherry with the zest of lime, offering a delightful soft center surrounded by the classic sour coating. Also priced between $2.99 to $3.49 per 5 oz. bag, they are poised to entice taste buds.
- - The SOUR PUNCH® Frankenstraws are crafted for Halloween celebrations, featuring thematic flavors like Monster Melon and Prickly Pear, making them a perfect addition to any festive gathering, with retail prices ranging from $1.29 to $1.69.
- - The vibrant Vines Gummy Peaces will feature flavors inspired by tropical locales, like mango dragon fruit and guava sunrise, available for $2.49 to $2.99 for a 6.3 oz. bag.
- - Vines Filled Ropes will bring together passionfruit and orange guava, offering a taste of the tropics for $2.99 to $3.49 per 5 oz. bag.
American Licorice™ Company’s steadfast approach in celebrating innovation while honoring tradition ensures their presence in the competitive candy landscape. As they prepare for the Sweets & Snacks Expo, the company looks forward to continuing its legacy of bringing joy through delightful flavors and playful experiences to candy lovers of all ages. This year's showcase not only highlights their resilience but also their zest for creating treats that resonate with the hearts and taste buds of American consumers.
Topics Consumer Products & Retail）
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